If you currently head a startup or are thinking of creating one in the near future, it is vital that you learn as much as possible about customer acquisition strategies.
In the beginning, the vast majority of startups struggle significantly to find customers.
This is because very few people are familiar with your products, services and brand.
As a result, business owners have to employ the best of the best customer acquisition strategies for startups to even experience a sliver of success.
So here are my Top 10 Proven Customer Acquisition Strategies For Startups
1. Set Marketing Goals
Setting marketing goals will help you stay focused on achieving your desired marketing results.
Your business marketing goals may include increasing brand awareness.
Ask yourself questions like:
What do you want out of your marketing campaigns?
Do you want to make an amount of money?
Do you want to acquire a number of customers?
Do you want to help people?
Whatever your goal may be, set it down on paper.
Write it down and place it where you’ll see it daily.
2. Make a List of Targeted Users
List 4 groups of potential users who could use your product:
Who are your users?
What are their needs?
Why do they want your product?
How does it solve their most painful problem?
3. Set Up Landing Page
Home Pages are great, but they rarely drive conversions.
A landing page, in comparison, is a single focused page that is designed with one goal in mind.
That goal is conversions.
If you want to SELL rather than welcome people to your website, a landing page is the solution every time.
The whole focus of a landing page is conversion.
It’s a standalone page (that’s usually built on a company’s website domain) that’s designed to trigger a specific action of the user.
It gets rid of distraction and keeps the user focused on one thing, whether that’s signing up for a newsletter, booking an appointment or buying a product.
Your landing page should answer the following question:
What’s your own story?
Why did you start your company?
What solution do you want to provide with your product or service?
List benefits of your product on your landing page
Your Landing page should the following features:
Easy registration questions
And your Landing page is set up!
4. Locate Your Users
Locate where your ideal customers hangout online, these can be on:
Popular Social media accounts
Popular Groups or forums
Set Up Google Alerts
5. SEO (Search Engine Optimization)
Potential customers continually use search engines like Google to find products and services.
Google offers a really fast and simple user experience for people to connect with local businesses (like yours).
So it is important that a targeted and effective SEO strategy is implemented specifically for your business.
Ensure your site is SEO-friendly (tags, xml sitemap, etc.)
Find 30 keywords using Google Keyword Planner
Find 15 keywords using Google and Google Trends
Test keyword competition using Google Google Keyword Planner or other keyword tools
6. Content Strategy
A content strategy is a plan in which you use content like audio, video, and/or articles to achieve your business goals.
A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Build a content strategy that includes at least 2 regular series you will run
Reach out to 5 bloggers for guest posts and distribution content
Write 10 to 20 blog posts based on popular keywords related to your business.
7. SEM (Search Engine Marketing)
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Here’s how to launch a successful SEM campaign:
Determine effective keywords for competitors
List 10 successful keywords per competitor
Determine if customer profiles are similar for you and your competition
Build landing pages to test the messaging
Start spending small amounts on ads to test messaging & positioning with customer segments
8. Social Media Marketing
Social media marketing is the use of social media platforms like Facebook, Twitter, and LinkedIn to promote a product or service, engage with existing customers, and reach new ones.
Social media marketing has transformed the way businesses are able to influence consumer behavior — from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
9. Email Marketing
Email marketing is a great way to communicate with customers about products and services.
You can send emails to your customers at any time of day or night.
There are many different types of email marketing, including transactional, promotional, and relationship-based.
To get started with email marketing, you need to choose a platform that works best for your business. Popular options include MailChimp, Constant Contact, and HubSpot.
You can create an email nurture sequence that will be sent to your customers once they sign up to join your email list.
10. PR & Media Coverage
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public perception.
Here’s How To Get Media Attention Without Hiring a PR Firm:
Choose 3 dream media outlets to get mentioned in
Find a writer at each source that covers your niche
Get their name, email and phone number
Contact them before you need them — help them first by sending relevant articles or new perspectives on a topic they cover
Reach out to them for an article when the time is right
11. Track Everything
Set up and track where users are clicking
Track user adoption using Google Analytics
Track homegrown metrics
Install Google Analytics
Choose 3 to 5 metrics to track (like CPA, CPC, Referrals, Time on site, Homepage conversion etc)
Run conversion numbers to see which platforms would be worth it from a growth perspective
These are my Top 10 Proven Customer Acquisition Strategies For any Startup.
Now if you need help marketing your startup, kindly get in touch by clicking the link below let’s discuss the best strategy that works for you.
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This could possibly be the best decision you have ever made for the growth of your business.