What is Omnichannel Marketing? Omnichannel marketing is a convergence strategy that integrates all the company’s communication channels to improve the consumer experience. Thus, customers can buy online, in physical stores and over the phone, or even go through all of these channelswith guaranteed consistency and quality of service. Basically, the strategy is successful when the …
Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything to show for it? Do you need a way to turn traffic into committed customers – customers who generate revenue? If so, you need landing pages. A landing page, in a nutshell, is a single page …
In today’s world, the most important business tool you have when it comes to attracting new customers is the Internet. A recent study shows that at least 81% of people research online before making purchasing decisions. Plus, 75% of people who search online never go past the first page of search results. If your business …
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On the fence about hiring a social media agency? We’ve drilled down the reasons why hiring an agency to manage your social media presence could be one of the wisest investments your brand can make. Sure, you could do it yourself, but that takes time, effort and if you don’t know what you’re doing, a lot …
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Social media has taken over the world and is a really fantastic tool for people to stay in touch with one another. But it’s also an effective way to reach customers for businesses and to build more personal relationships with your customer base. Social media can be used to: Promote new products and services Educate …
Studies reveal that the number of mobile users has surpassed desktop users (about 52%), with the number growing each day! Moreover, mobile users spend 86% of their time on apps and 14% on websites. 70% of mobile searches get followed up by an action in less than an hour! Yet another strong reason for any …
SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site to users and their search queries. In this article, we will explore the importance of SEO for websites and pages. We will look at …
Video is no longer a nice option – it’s a necessity. We have helped build and manage campaigns on YouTube for companies of nearly every size, vertical and business model. By digging into the data surrounding your audience, we select the right ad formats for your business. Then, our growth marketers and PPC specialists work …
Potential customers continually use search engines like Google to find products and services. Google offers a really fast and simple user experience for people to connect with local businesses (like yours). Unfortunately things like quality of service, experience and reputation don’t mean much to Google’s algorithms so it is important that a targeted and effective …
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Here’s a little marketing tip for you Before you publish your sales message (Especially to Cold Traffic), Do everything you can (everything) to make sure: Your reader can go through your copy and whisper to herself… “This guy seems legit. I can give him the benefit of the doubt because this is a lot different …
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