Solar marketing is the process of creating a strategy and campaign to promote the use of solar energy.
This can be done through a variety of methods, such as online advertising, print ads, television commercials, or even personal visits to homes and businesses.
The goal of solar marketing is to increase awareness about the benefits of solar energy and encourage more people to switch to this clean and renewable source of power.
The solar industry is booming and there are more opportunities than ever to market your solar products and services.
- What is Solar marketing?
- The Solar Industry Overview
- The Solar Industry Latest Trends and Growth
- The Solar Industry Global Market Statistics
- The reasons why Solar is booming
- 5 reasons to use digital marketing for your solar business
- 7 online solar marketing strategies
- Other solar marketing strategies to use
- Reasons Why you should hire an experienced Solar Marketing Agency
- Get professional solar marketing help
What is Solar marketing?
Solar marketing is the process of creating and executing a marketing strategy for a solar company or product.
This can include online marketing, print advertising, public relations, events, and more.
The goal of solar marketing is to promote awareness of solar energy and generate leads for sales.
There are many different ways to market solar energy.
One common method is online advertising.
This can include search engine optimization (SEO) to make sure your website appears as the top result when people search for keywords related to solar energy.
You can also run pay-per-click (PPC) ads on Google and other platforms.
Other digital marketing tactics include content marketing ( blogging, infographics), email marketing, and social media outreach.
It’s important to have a well-rounded approach when it comes to solar marketing in order to build trust with potential customers from various touchpoints.
A mix of digital & traditional methods will give you the best chance at success!
The Solar Industry Overview
The solar industry has come a long way in recent years, thanks to advances in technology and falling costs.
Today, there are more than two million homes and businesses with rooftop solar panels installed, providing clean energy for millions of people around the world.
And the market is only growing: according to GTM Research, global installed capacity is expected to more than triple over the next five years.
There are many reasons for this growth.
One is that solar energy is becoming increasingly affordable as technology improves and costs continue to fall.
In fact, it’s now cheaper than ever before to go solar: according to Bloomberg New Energy Finance, unsubsidized residential PV systems are now cheaper than grid electricity in Australia, Brazil, and Mexico.
The Solar Industry Latest Trends and Growth
The Solar Industry is one of the fastest-growing industries in the world.
In 2018, global installed capacity reached almost 2 million megawatts (MW), with an annual growth rate of 30%.
The United States is the second largest market for solar PV, behind China.
There are several reasons for this continued growth.
1. First, the cost of solar PV has fallen dramatically over the past decade.
In 2009, the average cost of a residential solar system was $12 per watt; today it’s less than $3 per watt.
This decrease in cost is due to both economies of scale and improvements in technology.
2. Second, there’s been an increase in government incentives for solar power.
In many countries around the world, including Australia and Canada, there are now financial incentives available for those who install rooftop solar PV systems.
These subsidies can cover up to 50% of system costs, making it much more affordable for homeowners and businesses alike.
The Solar Industry continues to grow at an alarming rate with no signs of stopping anytime soon.
With new advancements being made constantly and prices dropping lower and lower each year; It’s easy to see why!
Not only does going green save our planet but it also saves us money which makes switching even more enticing than before!
The Solar Industry Global Market Statistics
The Solar Industry is one of the most rapidly growing industries in the world.
In just the last decade, solar photovoltaic (PV) capacity has grown more than 20-fold to reach almost 400 gigawatts (GW) globally at the end of 2017.
This dramatic growth is set to continue, with global PV capacity forecast to exceed 1 terawatt (TW) by 2030.
These are just some of the key findings from The Solar Foundation’s newly released “Solar Market Insight Report: 2018 Year in Review” – our annual analysis of trends and developments in the solar industry.
Here are some other key highlights from this year’s report:
• The United States continued to be a leading driver of global solar growth in 2018, adding 7 GW of new PV capacity – an increase of 18% over 2017.
This was enough to bring the total installed U.S. PV capacity up to 62 GW, making it by far the largest national market worldwide.
• China remained firmly entrenched as both the leading producer and installer of solar PV systems globally, accounting for 53%of all new installations last year (up from 51%in 2017).
With a total installed capacity now exceeding 175 GW, China alone accounts for almost half of all global solar PV capacity!
The reasons why Solar is booming
Solar power is one of the fastest-growing energy sources in the world.
In just the last decade, solar photovoltaic (PV) capacity has grown more than 20-fold.
There are several reasons for this boom in solar PV adoption:
1. Solar PV technology is becoming more efficient and less expensive.
The average cost of solar PV panels has fallen by more than 70% since 2010, making them a very attractive option for both businesses and households.
2. There is an increasing awareness of the environmental benefits of solar power.
Solar PV systems do not emit greenhouse gases during operation, making them a key technology in the fight against climate change.
Governments around the world are supportive of solar power development, with many implementing policies to encourage its uptake (such as feed-in tariffs).
This support helps to drive down costs and increase confidence in investing in solar PV projects.
5 reasons to use digital marketing for your solar business
As the world goes digital, so does marketing.
Here are five reasons why digital marketing is essential for your solar business:
Reach a Wider Audience
With digital marketing, you can reach a global audience with just a few clicks.
This is especially important for businesses that offer products or services that can be used internationally.
Digital marketing is one of the most cost-effective ways to reach your target market.
Not only do you save on printing and advertising costs, but you also get to target your audience more precisely, which leads to better results overall.
Solar is good for the environment
Solar businesses are often thought of as being environmentally friendly and “green”.
Digital Marketing helps promote this message to consumers in an effective way..
Build Credibility and Trust
In order for customers to purchase from you, they need to trust your brand.
Digital marketing allows you to build credibility and trust with potential customers through social media, reviews, and other online platforms.
Generate More Leads
One of the main goals of any business is generating leads.
By using digital marketing techniques such as SEO, content marketing, and lead magnets, you can generate more leads than ever before – all while spending less money than traditional methods.
7 online solar marketing strategies
In this blog post, we’ll share some of the most effective solar marketing strategies that will help you to sell more solar products and services and increase brand awareness.
Are you looking for ways to increase sales or awareness of your solar business?
If so, then you need to start marketing your solar business effectively.
Digital marketing for solar may be the answer.
Read on for some great solar marketing strategies that will help you get more sales and increase brand awareness in no time.
By using various online platforms and strategies, you can reach a larger audience and get more people interested in your solar products and services.
Digital marketing is one of the most important aspects of running a successful solar sales and installation business.
By utilizing various digital marketing strategies, you can reach a larger audience of potential customers and sell more solar products and services.
As the cost of solar panels continues to fall, more and more homeowners are considering going solar.
But with so many options out there, how do you choose the right company to install your system?
Here are seven effective solar marketing strategies that can help you stand out from the competition and attract new customers:
Search Engine Optimization (SEO)
There are a variety of marketing strategies that can be used to promote solar products and services.
One of the most important is search engine optimization (SEO).
This involves optimizing your website so that it appears as the top result in search engine results pages for relevant keywords.
Potential customers continually use search engines like Google to find products and services.
Google offers a really fast and simple user experience for people to connect with local businesses like yours.
So it is important that a targeted and effective SEO strategy is implemented specifically for your business.
Content marketing is the process of creating and sharing valuable content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Solar content marketing should focus on creating quality, engaging content that will appeal to your target audience.
This content could take the form of blog posts, articles, images, or videos, and should be designed to capture the attention of potential customers and encourage them to visit the site.
It’s also important to keep the content fresh and up-to-date, so visitors will keep coming back.
Make use of social media marketing
Social media is a powerful tool that can help promote your solar business if used correctly.
Make sure you’re active on platforms where your target audience is spending their time and create engaging content that will pique their interest.
Social media is a great way to connect with potential customers and build relationships with them.
Make sure you have a strong social media presence and use it to share information about your products, upcoming promotion, and new services.
Some popular social media advertising platforms go for solar marketing:
Platforms like Facebook, Twitter, and LinkedIn offer excellent opportunities to reach potential customers.
Be sure to create engaging content that will capture their attention.
1. Facebook Advertising
Facebook advertising is a great way to reach out to potential customers on the social media platform.
With over 2 billion active users, Facebook offers a large and diverse audience for your advertising efforts.
You can target your ads to specific demographics, interests, and even behaviors.
Additionally, Facebook advertising offers a wide range of ad formats, including text, photo, and video ads.
We help you connect with your best audiences on Facebook and Instagram to drive meaningful results.
Get Your Ideal Clients and Customers With Our Proven Facebook and Instagram Ad Strategies.
2. Twitter Advertising
Twitter advertising is a great way to connect with potential customers on a platform that they already use.
With over 500 million active users, Twitter is a great place to reach a large audience.
Advertisers can target their ads to specific demographics, interests, or even keywords.
Twitter advertising is also very affordable, making it a great option for small businesses.
3. Linkedin Advertising
LinkedIn Advertising is a form of online advertising that uses the LinkedIn platform to reach out to potential customers.
LinkedIn Ads allows businesses to create targeted ad campaigns that can be specifically tailored to reach out to certain audiences on LinkedIn.
LinkedIn Ads is a great way to reach out to potential customers who are already interested in your business or product, and it can be a very effective way to generate leads and sales.
4. Instagram Advertising
Instagram advertising is a form of social media marketing that uses Instagram to promote products or services.
Businesses can create and share photos and videos with their followers, and can also use hashtags to reach a wider audience.
Instagram advertising can be a great way to reach out to potential customers and build brand awareness.
Utilize Email Marketing
Another effective marketing strategy is email marketing.
This involves collecting email addresses from potential customers and sending them marketing emails containing promotional offers.
Email marketing is a form of marketing that uses email to promote products or services.
It is a direct marketing technique that involves sending a commercial message to a group of people.
Email marketing can be used to build loyalty, trust, and relationships with customers.
It can also be used to increase sales and revenue.
Sending regular emails to potential and current students can help keep you top of mind.
Pay Per Click Advertising
Pay-per-click advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked.
It is a way for businesses to get their ads in front of potential customers, and for customers to find what they are looking for quickly and easily.
Pay per click advertising is a great way to get your solar business in front of potential customers.
By targeting keywords that people are searching for, you can ensure that your ad is seen by people who are interested in what you have to offer.
Pay per click advertising can be a great way to generate leads and get your solar business off the ground.
A solar business owner can utilize pay-per-click advertising to get more website visits and reach more potential customers.
Develop targeted marketing campaigns
As a business owner, you know that not all potential customers are the same.
That’s why it’s so important to develop targeted marketing campaigns that speak directly to your different target audiences.
Not all potential customers are the same, so it’s important that you develop targeted marketing campaigns that speak directly to your target audience.
Other solar marketing strategies to use
Offer a free consultation
Homeowners are often hesitant to commit to a solar installation without knowing how much it will cost or whether their home is suitable for PV panels.
Offering a free consultation is a great way to address these concerns and show potential customers that you’re knowledgeable and trustworthy.
Host events and webinars
Events are a great way to generate interest in your business and build relationships with potential customers.
Webinars can be an effective marketing tool because they allow you to share valuable information about your products or services while also providing an opportunity for people to ask questions or provide feedback.
Get involved in your community
Solar installations can be costly, so it’s important to build trust with potential customers by getting involved in your local community.
Attend events, sponsor charitable causes, or volunteer for local organizations – anything that helps put a face to your business and shows that you care about more than just making a profit.
Reasons Why you should hire an experienced Solar Marketing Agency
If you’re thinking about promoting your solar business, one of the first things you need to do is find a reputable solar marketing agency.
Here are four good reasons why you should hire an experienced solar marketing agency:
- They have the experience and expertise to help you navigate the complex world of solar energy.
- They can help you develop a comprehensive marketing strategy that will raise awareness of your business and attract new customers.
- They can provide valuable insights into the latest industry trends and developments, so you can stay ahead of the competition.
- They have a network of contacts within the solar industry that can be beneficial to your business
Get professional solar marketing help
If you’re looking for help marketing your solar business, let us help you.
Our team has a wealth of experience in the solar industry and can develop a campaign that will reach your target audience.
We’ll work with you to create a strategy that fits your needs and budget, and we’ll track the results so you can see the impact our efforts are having.