If you currently head a startup or are thinking of creating one in the near future, it is vital that you learn as much as possible about startup digital marketing strategies.
In the beginning, the vast majority of startups struggle significantly to find customers.
This is because very few people are familiar with your products, services, and brand.
As a result, business owners have to employ the best of the best customer acquisition strategies for startups to even experience a sliver of success.
By using various online platforms and strategies, you can reach a larger audience and get more people interested in paying for your products and services.
So here are my Startup Digital Marketing Strategies To Get More Customers:
Startup SEO (Search Engine Optimization)
Potential customers continually use search engines like Google to find products and services.
Google offers a really fast and simple user experience for people to connect with local businesses (like yours).
So it is important that a targeted and effective SEO strategy is implemented specifically for your business.
Starting a business is hard enough, but when you’re starting from scratch with no online presence, it can be even harder.
Search engine optimization (SEO) is a great way to get your startup’s website seen by potential customers, but it can be a daunting and confusing task.
Here are some tips to help you get started.
- Do your research: There are a lot of resources out there on SEO, so take some time to learn about the basics. A good place to start is Google’s SEO Starter Guide.
- Identify your target keywords: Once you know the basics of SEO, you need to identify the keywords that you want to rank for. These should be relevant to your business and what you offer.
- Optimize your website: Once you’ve identified your target keywords, you can start optimizing your website for them. This includes adding them to your website’s content, titles, and tags.
Things to note:
- Ensure your site is SEO-friendly (tags, XML sitemap, etc.)
- Find 30 keywords using Google Keyword Planner
- Find 15 keywords using Google and Google Trends
- Test keyword competition using Google Google Keyword Planner or other keyword tools
Have a Content Strategy for your startup
Content strategy is the planning, development, and management of content—written, visual, or otherwise—used to achieve business and marketing objectives.
A content strategy is made up of several smaller strategies that work together to achieve the overall goal.
For example, a content strategy for a website might include a strategy for creating and managing the website’s content, a strategy for promoting the website’s content, and a strategy for measuring the success of the website’s content.
Content strategy is important because it helps startups to:
- Define what content is needed to achieve their objectives
- Create a plan for producing and managing that content
- Ensure that content is high-quality and effective
- Measure the success of their content strategy
Content strategy is a relatively new field, but it is growing in popularity as businesses and organizations realize the importance of having a well-planned and executed content strategy.
A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Things to note:
- Build a content strategy that includes at least 2 regular series you will run
- Reach out to 5 bloggers for guest posts and distribution content
- Write 10 to 20 blog posts based on popular keywords related to your business.
SEM (Search Engine Marketing) For Startup
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Here’s how to launch a successful SEM campaign:
- Determine effective keywords for competitors
- List 10 successful keywords per competitor
- Determine if customer profiles are similar for you and your competition
- Build landing pages to test the messaging
- Start spending small amounts on ads to test messaging & positioning with customer segments
Startup Social Media Marketing
Social media marketing is the use of social media platforms like Facebook, Twitter, and LinkedIn to promote a product or service, engage with existing customers, and reach new ones.
Social media marketing has transformed the way businesses are able to influence consumer behavior — from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business.
As a startup, you may be wondering how to get started with social media marketing.
Here are three tips to help you get started:
- Define your goals.
Before you start creating social media content, it’s important to take a step back and define your goals.
What do you want to achieve with your social media marketing?
Do you want to increase brand awareness?
Drive traffic to your website?
Once you know what you want to achieve, you can create content that is aligned with your goals.
- Create engaging content.
Once you know what you want to achieve with your social media marketing, it’s time to start creating engaging content.
Content that is interesting, informative, and visually appealing is more likely to capture attention and generate engagement.
- Promote your content.
There are a number of ways to promote your content and get it seen by more people.
One way is to share it on social media platforms like Facebook, Twitter, and LinkedIn.
Another way is to post it on forums and discussion boards related to your niche.
You can also submit it to article directories and press release sites.
By promoting your content, you can increase its visibility and reach, and ultimately get more people to read and engage with it.
Startup Email Marketing
Email marketing is a great way to communicate with customers about products and services.
You can send emails to your customers at any time of day or night.
To get started with email marketing, you need to choose a platform that works best for your business.
Popular options include MailChimp, Constant Contact, and HubSpot.
You can create an email nurture sequence that will be sent to your customers once they sign up to join your email list.
You can use email marketing software to help manage your list and create campaigns.
There are many different types of email marketing including transactional email, promotional email, newsletter, and automated email.
Transactional emails are those that are sent to people who have requested information from your company.
Promotional emails are those that promote products and services.
Newsletter emails are those that provide regular updates about your business.
Automated emails are those that do not require human interaction.
Pay-per-click (PPC) advertising
PPC advertising is a method of advertising on search engines such as Google and Bing.
These ads appear at the top or bottom of search results.
PPC ads are based on keywords, and the advertiser pays only when a user clicks on the ad.
Advertisers bid on specific keywords, and the highest bidder wins the ad space.
PPC advertising allows you to pay for ads that will appear on search engine results pages.
This can be a great way to get your startup’s name in front of potential customers.
Startup Content Marketing (Focus on quality content)
Content marketing is a big part of any digital marketing strategy for startups.
Whether you’re planning to launch a startup or sell products online, you’ll need content.
Writing articles, press releases, and case studies are just some of the tasks involved in content creation.
Other forms of content include podcasts, videos, and e-books.
Quality content is key for any marketing strategy, but it’s especially important for startups.
Content is a great way to attract attention to your brand and engage with your target audience.
It also helps to build trust and credibility.
Use Paid Advertising
There are a number of different ways to advertise your startup, but paid advertising can be a great way to get your company in front of potential customers.
Paid advertising can be done through a number of different platforms, including PPC ads, display ads, and programmatic advertising.
The key is to find the right platform for your company and to create an ad that will capture the attention of your target audience.
PR & Media Coverage
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or nonprofit organization) to the public in order to affect their public perception.
Here’s How To Get Media Attention Without Hiring a PR Firm:
- Choose 3 dream media outlets to get mentioned in
- Find a writer at each source that covers your niche
- Get their name, email and phone number
- Contact them before you need them — help them first by sending relevant articles or new perspectives on a topic they cover
- Reach out to them for an article when the time is right
Launch Your startup On Product Hunt
In case you’ve never heard of it, Product Hunt is a platform where to discover the best new products, usually tech-related (but not necessarily).
Every day dozens of products are submitted and the community votes their favorites, building a daily, weekly and monthly leaderboard. More votes will get you more visibility.
To give you an idea, last month they had 4.7M visitors.
That’s a lot of people.
A very valuable aspect of Product Hunt is that its community members are usually the kind of people willing to try new things and who love talking about new stuff they discovered.
As a founder, submitting your product there will give you an opportunity to get the word out, be discovered by some very influential people, and also get valuable feedback.
Host Online Events
Hosting online events is a great way to get people interested in your product or service.
You can hold informational events, product launches, or even just parties.
Make sure you promote your events well and provide attendees with more information about your startup.
NEED HELP? Hire a startup marketing agency
You’ve got a great product and you’re ready to take it to market. But where do you start? How do you make sure your product is seen by the right people? And how do you create a buzz that will get people talking about your brand?
The answer is simple: hire a startup digital marketing agency.
A good marketing agency will have experience launching products and brands in the marketplace. They’ll know how to create an effective marketing strategy that gets results. And they’ll have a team of creative professionals who can bring your vision to life.
When choosing a startup marketing agency, look for one with experience in your industry and with startups like yours. Ask for referrals from other entrepreneurs who have used their services. And be sure to get a detailed proposal outlining what they can do for you and what it will cost before making any decision.