Top 10 Marketing Strategies For Any Business Launch

Top 10 Marketing Strategies For Any Business Launch

If you’re thinking of launching a new business or a startup, it is vital that you learn as much as possible about effective marketing strategies.

In the beginning, the vast majority of businesses struggle significantly to find new customers.

This is because very few people know about your products, services and brand.

As a result, business owners have to employ the best of the best marketing strategies for their business to even experience a sliver of success.

In this article, I will be sharing my Top 10 Marketing Strategies to acquire more customers.

Set Goals (3 Months Before Launch)

Setting business launch goals will help you stay focused on achieving your desired results.

Things like:

What do you want out of your business launch?

Do you want to make an amount of money?

Do you want to acquire a number of customers?

Do you want to help people? Whatever your goal may be, set it down on paper.

Write it down and place it where you’ll see it daily.

Make a List of Targeted Users

List 4 groups of potential users who could use your product:

Who are your users?

What are their needs?

Why do they want your product?

How does it solve their most painful problem?

Set Up Landing Page

Home Pages are great, but they rarely drive conversions.

landing page, in comparison, is a single focused page that is designed with one goal in mind.

That goal is conversions.

If you want to SELL rather than welcome people to your website, a landing page is the solution every time.

The whole focus of a landing page is conversion.

It’s a standalone page (that’s usually built on a company’s website domain) that’s designed to trigger a specific action of the user.

It gets rid of distraction and keeps the user focused on one thing, whether that’s signing up for a newsletter, booking an appointment or buying a product.

Your landing page should answer the following question:

What’s your own story?

Why did you start your company?

What solution do you want to provide with your product or service?

List benefits of your product on your landing page

Your Landing page should the following features:
Easy registration questions
Email collection

And your Landing page is set up!

Locate Your Users

Locate where your ideal customers hangout online, these can be on:

  • Social media platforms
  • YouTube Channels
  • Popular blogs
  • Popular Social media accounts
  • Popular Groups or forums

SEO (Search Engine Optimization)

Potential customers continually use search engines like Google to find products and services.

Google offers a really fast and simple user experience for people to connect with local businesses (like yours).

So it is important that a targeted and effective SEO strategy is implemented specifically for your business.

Ensure your site is SEO-friendly (tags, xml sitemap, etc.)

Find 30 keywords using Google Keyword Planner

Find 15 keywords using Google and Google Trends

Test keyword competition using Google Google Keyword Planner or other keyword tools

Have a Content Strategy

A content strategy is a plan in which you use content like audio, video, and/or articles to achieve your business goals.

A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.

Build a content strategy that includes at least 2 regular series you will run

Reach out to 5 bloggers for guest posts and distribution content

Write 10 to 20 blog posts based on popular keywords related to your business.

SEM (Search Engine Marketing)

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).

Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Here’s how to launch a successful SEM campaign:
Determine effective keywords for competitors

List 10 successful keywords per competitor

Determine if customer profiles are similar for you and your competition

Build landing pages to test the messaging

Start spending small amounts on ads to test messaging & positioning with customer segments

Social Media Marketing

Social media marketing is the use of social media platforms like Facebook, Twitter, and LinkedIn to promote a product or service, engage with existing customers, and reach new ones.

Social media marketing has transformed the way businesses are able to influence consumer behavior — from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.

Email Marketing

Email marketing is a great way to communicate with customers about products and services.

You can send emails to your customers at any time of day or night.
There are many different types of email marketing, including transactional, promotional, and relationship-based.

To get started with email marketing, you need to choose a platform that works best for your business. Popular options include MailChimp, Constant Contact, and HubSpot.

You can create an email nurture sequence that will be sent to your customers once they sign up to join your email list.

PR & Media Coverage

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public perception.

Here’s How To Get Media Attention Without Hiring a PR Firm:
Choose 3 dream media outlets to get mentioned in

Find a writer at each source that covers your niche

Get their name, email and phone number

Contact them before you need them — help them first by sending relevant articles or new perspectives on a topic they cover

Reach out to them for an article when the time is right

Launch On Product Hunt

In case you’ve never heard of it, Product Hunt is a platform where to discover the best new products, usually tech-related (but not necessarily).

Every day dozens of products are submitted and the community votes their favorites, building a daily, weekly and monthly leaderboard. More votes will get you more visibility.

To give you an idea, last month they had 4.7M visitors. That’s a lot of people.

A very valuable aspect of Product Hunt is that its community members are usually the kind of people willing to try new things and who love talking about new stuff they discovered.

As a founder, submitting your product there will give you an opportunity to get the word out, be discovered by some very influential people, and also get valuable feedback.

Bonus Tip

Track Everything

Set up and track where users are clicking

Track user adoption using Google Analytics

Track homegrown metrics

Install Google Analytics

Choose 3 to 5 metrics to track (like CPA, CPC, Referrals, Time on site, Homepage conversion etc)

Run conversion numbers to see which platforms would be worth it from a growth perspective

These are my Top 10 Marketing Strategies For Any Business Launch.

Now if you need help marketing or launching your business, kindly get in touch by clicking the link below let’s discuss the best strategy that works for you.

Let us help you reach your most ambitious web marketing goals starting today.

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This could possibly be the best decision you have ever made for the growth of your business.

1 thought on “Top 10 Marketing Strategies For Any Business Launch”

  1. Pingback: Top 7 Most Effective Digital marketing strategies for startups - Wealth Ideas Agency

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