Yes, business is NOT common sense.
I can think of at least a dozen different situations in business where following common sense wisdom wouldn’t help.
In fact, doing what “makes sense” is much more likely to lead to your frustration and often failure as an entrepreneur.
Don’t believe me?
Here are a few common sense ideas off the top of my head that can and do kill online businesses…
This is why so many entrepreneurs struggle. They believe they can build and grow a business doing what “makes sense.”
Take that one step further, and many entrepreneurs don’t even know why they want to start a business in the first place…
Eight Questions That Prove That Business Is Not Common Sense
Below are eight questions that I often ask my clients.
It’s the eight questions that you need to answer if you want to build and grow an online business.
Not easy questions are they? Certainly not the kind of questions you can answer with standard common sense.
Not surprisingly, most people don’t know how to answer these. But that doesn’t stop them from starting online businesses.
If you want to get ahead, you need to know how to answer these kinds of questions.
You have to be able to address problems that will arise in your business in completely new ways that go against the commonplace wisdom.
It’s called “being counterintuitive.”
Great Businesses Are Born From Counterintuitive Ideas
Being counterintuitive is an approach to solving a problem or running a business that runs counter to conventional thinking.
For example, a counterintuitive idea might be “grow skinny by eating fat” or “build your business by thinking INSIDE the box.”
It’s worth noting that the best business ideas and models are all grown out of counterintuitive ideas.
Common sense says to remain the #1 in the world, you would have to continually update your business model to include all the latest technology online, social media tactics, traffic ideas, direct mail strategies etc.
But instead, Agora does what they’ve always done: They hire and train the best copywriters in the world. Then they rely on their “big idea” pieces of copy to sell their products.
That’s their counterintuitive business model that’s worked for over 30 years.
Agora isn’t alone. If you look at the most successful companies in the world, you’ll see that they made counterintuitive decisions along the way. (Think Apple, Facebook, Google, Toyota etc.)
How To Find Counterintuitive Ideas
I know what you’re thinking… “That’s great for the big-name companies, but how do I find counterintuitive ideas like this for my business?”
I’m glad you asked.
A few years back, I created a 5-step strategy to help you find counterintuitive solutions and ideas for your business.
It’s a way to STOP using traditional common sense, and start finding solutions to your business problems yourself that go against the conventional wisdom.
Here’s how it works…
That’s just one way to use counterintuitive ideas.
Have others? Hit “reply” and share them with me.
To higher profits,