The Biggest Marketing Mistake Small Businesses Are Making Todayโฆ And How To Avoid It
What do you think is the single biggest marketing mistake that small businesses make today?
- Is it setting the marketing budget too low?
- Choosing the wrong advertising channel?
- Failing to capitalize on current trends?
No, no, and no.
According to Jay Conrad Levinson (author of the multi-million best-seller โGuerrilla Marketingโ) the biggest marketing mistake can be summed up simply and directlyโฆ
โThe Number 1 marketing mistake small businesses make is NOT creating a simple marketing planโฆ and failing to COMMIT to their plan.โ
Itโs true, Iโve seen it happen over and over again.
Someone will get a great idea for a small business and do all the work to get it up and goingโฆ. only to find that people arenโt necessarily going to line up around the block to buy what they have.
So they throw a bunch of money at a variety of different marketing techniques (usually suggested by a media rep who has their own agenda), all of which are 99% certain to fail miserably.
And sooner or later, the doors shut for goodโwhile the entrepreneur is left scratching their head as to why their great idea didnโt work.
Iโm reminded of the old saying,ย โPeople donโt plan to fail, they fail to planโ. Thatโs why Jay Conrad Levinson has developed a quick and easy way to simplify your marketing plan (without letting it intimidate you), in a way that doesnโt have to be complicatedโunlessย YOUย make it complicated!
He called it his โ7 Sentence Simple Marketing Plan.” This thing is absolutely brilliant. And the best part is, it takes no more than 5 minutes to create.
Just ask yourself these 7 simple, direct questions.
Then write down the answers to create yourย 7 Sentence Simple Marketing Plan:
Ready? Here it goesโฆ.
- What is the purpose of your marketing? (What action do you want them to take?
- What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)
- Who is your target audience?
- Which marketing โweaponsโ will you use to achieve that action/purpose? (Expressed as a list.)
- For your market niche, what do you stand for?
- What is your identity, your personality?
- What is your marketing budget? (as a percentage of your projected gross sales)
Thatโs it. See how easy that was?
No long, drawn out document. No confusing spreadsheet. Just 7 simple question to answer and voila! Youโve got the basics of a winning marketing plan.
But I know what youโre thinkingโฆโChris, are you SURE this is going to work for me?โ
Without a doubtโYES! And hereโs whyโฆ
In my years of experience as a entrepreneur and small business owner, Iโve seen more marketing tactics, strategies, and techniques than I can rememberโฆ
And I can say this with absolutely certainty:
Even the most mediocre marketing WITH commitment will always outperform brilliant marketing WITHOUT commitment.
So sit down right now and create your โ7 Sentence Simple Marketing Plan.โ
Then I want to hear what you think about it, specifically:
- How did this exercise bring clarity to the marketing tasks you must perform?
- How do you think your new โ7 Sentence Simple Marketing Planโ will affect your business in the next 30 days?
- And how much more confidence do you have this very moment, that you will EASILY be able to commit to your โ7 Sentence Simple Marketing Plan?โ
Hit “reply” with your answers and weโll talk again soon.
To higher profits,
FINAL NOTE
Are You Curious And Interested In Having Me Work On A Marketing Project For You?
Thereโs a reasonable set of criteria that needs toย beย met in order for us to work together:
- You should have a business thatโs already bringing in money
โ - You should have an advertising budget
โ - You should have a good product that delivers on its promises.
If you donโt meet the above requirements,
Please donโt bother reaching out to me.
โ
I Take on ONLY 2 Clients a Month.
If youโre interested in working with me,
Send me an email viaย wealthideasglobal@gmail.comย ย Orย a DM viaย @CeeChrisonย on Twitter withย usefulย information on:
Your business,
The major challenge(s) youโre having with your marketing,ย
And what you hope we can achieve together
If I feel I can help YOU,
I will get back to you quickly and weโll schedule a call
After which Iโll create a strategic plan of action to take your business from where it is, to where you want it to be
And in the process, youโll also get.
โข Solid critique on your sales copy
โข Specific tactical advice on a business move or a newย marketing campaign
โข Cutting edge marketing tips to scale your businessย without leaking money
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