The Biggest Marketing Mistake Small Businesses Are Making Today And How To Avoid It

๐ƒ๐Ž๐'๐“ ๐๐„ ๐’๐“๐ˆ๐๐†๐˜, ๐’๐‡๐€๐‘๐„ ๐“๐‡๐ˆ๐’ ๐๐Ž๐’๐“ ๐–๐ˆ๐“๐‡ ๐˜๐Ž๐”๐‘ ๐…๐‘๐ˆ๐„๐๐ƒ๐’ ๐”๐’๐ˆ๐๐† ๐“๐‡๐„ ๐’๐‡๐€๐‘๐„ ๐๐”๐“๐“๐Ž๐๐’ ๐๐„๐‹๐Ž๐– ๐Ÿ‘‡ ๐Ÿ‘‡ ๐Ÿ‘‡:

The Biggest Marketing Mistake Small Businesses Are Making Todayโ€ฆ And How To Avoid It

 

What do you think is the single biggest marketing mistake that small businesses make today?

  • Is it setting the marketing budget too low?
  • Choosing the wrong advertising channel?
  • Failing to capitalize on current trends?

No, no, and no.

According to Jay Conrad Levinson (author of the multi-million best-seller โ€œGuerrilla Marketingโ€) the biggest marketing mistake can be summed up simply and directlyโ€ฆ

โ€œThe Number 1 marketing mistake small businesses make is NOT creating a simple marketing planโ€ฆ and failing to COMMIT to their plan.โ€

Itโ€™s true, Iโ€™ve seen it happen over and over again.

Someone will get a great idea for a small business and do all the work to get it up and goingโ€ฆ. only to find that people arenโ€™t necessarily going to line up around the block to buy what they have.

So they throw a bunch of money at a variety of different marketing techniques (usually suggested by a media rep who has their own agenda), all of which are 99% certain to fail miserably.

And sooner or later, the doors shut for goodโ€“while the entrepreneur is left scratching their head as to why their great idea didnโ€™t work.

Iโ€™m reminded of the old saying,ย โ€œPeople donโ€™t plan to fail, they fail to planโ€. Thatโ€™s why Jay Conrad Levinson has developed a quick and easy way to simplify your marketing plan (without letting it intimidate you), in a way that doesnโ€™t have to be complicatedโ€“unlessย YOUย make it complicated!

He called it his โ€œ7 Sentence Simple Marketing Plan.” This thing is absolutely brilliant. And the best part is, it takes no more than 5 minutes to create.

Just ask yourself these 7 simple, direct questions.

Then write down the answers to create yourย 7 Sentence Simple Marketing Plan:

Ready? Here it goesโ€ฆ.

  1. What is the purpose of your marketing? (What action do you want them to take?
  2. What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)
  3. Who is your target audience?
  4. Which marketing โ€œweaponsโ€ will you use to achieve that action/purpose? (Expressed as a list.)
  5. For your market niche, what do you stand for?
  6. What is your identity, your personality?
  7. What is your marketing budget? (as a percentage of your projected gross sales)

Thatโ€™s it. See how easy that was?

No long, drawn out document. No confusing spreadsheet. Just 7 simple question to answer and voila! Youโ€™ve got the basics of a winning marketing plan.

But I know what youโ€™re thinkingโ€ฆโ€Chris, are you SURE this is going to work for me?โ€œ

Without a doubtโ€“YES! And hereโ€™s whyโ€ฆ

In my years of experience as a entrepreneur and small business owner, Iโ€™ve seen more marketing tactics, strategies, and techniques than I can rememberโ€ฆ

And I can say this with absolutely certainty:

Even the most mediocre marketing WITH commitment will always outperform brilliant marketing WITHOUT commitment.

So sit down right now and create your โ€œ7 Sentence Simple Marketing Plan.โ€

Then I want to hear what you think about it, specifically:

  • How did this exercise bring clarity to the marketing tasks you must perform?
  • How do you think your new โ€œ7 Sentence Simple Marketing Planโ€ will affect your business in the next 30 days?
  • And how much more confidence do you have this very moment, that you will EASILY be able to commit to your โ€œ7 Sentence Simple Marketing Plan?โ€

Hit “reply” with your answers and weโ€™ll talk again soon.

To higher profits,

Chris Thony

 

READ ALSO  REASONS WHY YOU SHOULD TAKE YOUR BUSINESS ONLINE

FINAL NOTE

 

Are You Curious And Interested In Having Me Work On A Marketing Project For You?

 

Thereโ€™s a reasonable set of criteria that needs toย beย met in order for us to work together:

  • You should have a business thatโ€™s already bringing in money
    โ€‹
  • You should have an advertising budget
    โ€‹
  • You should have a good product that delivers on its promises.

 

If you donโ€™t meet the above requirements,

Please donโ€™t bother reaching out to me.
โ€‹
I Take on ONLY 2 Clients a Month.

If youโ€™re interested in working with me,

Send me an email viaย wealthideasglobal@gmail.comย ย Orย a DM viaย @CeeChrisonย on Twitter withย usefulย information on:

Your business,

The major challenge(s) youโ€™re having with your marketing,ย 

And what you hope we can achieve together

If I feel I can help YOU,

I will get back to you quickly and weโ€™ll schedule a call

After which Iโ€™ll create a strategic plan of action to take your business from where it is, to where you want it to be

And in the process, youโ€™ll also get.

โ€ข Solid critique on your sales copy

โ€ข Specific tactical advice on a business move or a newย marketing campaign

โ€ข Cutting edge marketing tips to scale your businessย without leaking money

 

๐ƒ๐Ž๐'๐“ ๐๐„ ๐’๐“๐ˆ๐๐†๐˜, ๐’๐‡๐€๐‘๐„ ๐“๐‡๐ˆ๐’ ๐๐Ž๐’๐“ ๐–๐ˆ๐“๐‡ ๐˜๐Ž๐”๐‘ ๐…๐‘๐ˆ๐„๐๐ƒ๐’ ๐”๐’๐ˆ๐๐† ๐“๐‡๐„ ๐’๐‡๐€๐‘๐„ ๐๐”๐“๐“๐Ž๐๐’ ๐๐„๐‹๐Ž๐– ๐Ÿ‘‡ ๐Ÿ‘‡ ๐Ÿ‘‡:

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