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Metricool Review: Analysis of a Powerful Social Media Management Tool

Metricool Review: Analysis of a Powerful Social Media Management Tool

In the fast-paced world of social media marketing, having a reliable and efficient social media management tool is crucial for success. Metricool is one such tool that promises to simplify the process of managing and analyzing social media performance. In this blog post, we will provide a comprehensive review of Metricool, exploring its features, benefits, and limitations, to help you make an informed decision about incorporating it into your social media strategy.

What is Metrcool?

metricool review

Metricool is a tool that allows you to analyze, manage and monitor the success of all your digital content.

It offers you everything you need for your digital strategy in a single place: web and blog analytics, social media metrics and planning, competitor analysis, and, the creation, management, and analysis of your online advertising platforms. 

Metricool: What it is for

If you are wondering what you can achieve with Metricool, you will find in this article a summary of all the features that you can obtain with our tool.

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With Metricool, you can learn at any time what’s going on with your website, your social media, and advertising platforms:

Monitor your website or blog to discover how your content is performing.

  • Which pages are the most successful, most visited, and how much time do your readers spend on them?
  • Are your ad campaigns increasing the traffic to your site?
  • Which social networks carry the most traffic?

In short, analyze your website in detail without having to be an expert in web analytics.

Analyze your social networks: Facebook, Twitter, Instagram, Google My Business, Twitch, YouTube, or LinkedIn.

You can also know when your followers are active on Twitter, Facebook, or Instagram to interact with them and share content when they are more likely to read it. We will review in detail everything you can accomplish with Metricool.

Perform a competitor analysis on the main social networks: Instagram, Facebook, Twitter, Twitch, and YouTube.

Analyze your online ad campaigns’ performance on Facebook Ads, Google Ads, and TikTok Ads.

Manage and optimize your ads to get the most out of them and make your strategies as profitable as possible.

How Metricool works

Now that you know what Metricool is and how it helps you in your digital strategy, we will explain how it works.

Let’s start at the beginning. To analyze your accounts and manage your marketing strategy from Metricool, you need to register.

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Once you become a Metricooler, it’s time to get the most out of our tool.

Analyze your web or blog

By connecting your website to Metricool, you can analyze everything that is happening on it.

In the Analytics section, you have the option to click on your website and check all your analytics for the date ranges you choose.

Discover the visits received on your page or blog, the traffic source, and where your audience comes from.

Also, in the Real-Time section, you can analyze what is happening on your website at this precise moment:

  • Number of visitors
  • From which countries and cities are they viewing your content
  • The most popular pages among users
  • From which devices users access your website

You can get a lot of useful information to optimize your page.

Organize your social media strategy from Metricool

You heard it right. With Metricool, you can organize your entire social media strategy from the same platform: planning, analysis, and reports.


Plan your content ahead of time and organize your posts visually with the Metricool planner.

✅ Schedule your week in advance and save time to dedicate it to other essential tasks.

✅ Add images, videos, emojis, or GIFs, and leave the post 100% ready.

✅ Select the best hours to post on the main social networks according to the time your audience is more active. 

✅ Preview your Instagram feed to see how the scheduled posts will display on your Instagram feed before publication. Also, it will allow you to change the images if you are not entirely convinced of how they look with the rest of the posts.

✅ Schedule your content on Twitter, Facebook, Instagram, LinkedIn, Google My Business, Pinterest, and TikTok. 

✅ Schedule carousels on Instagram and threads on Twitter.

✅ Add UTMs to the links you add in your scheduled posts. In this way, you can measure with greater precision the sources of the traffic of your links.

what is metricool planner

Metricool Features

User-Friendly Interface: Metricool offers a user-friendly interface that is easy to navigate, even for beginners. Its intuitive design allows users to quickly access various features and metrics, making it a suitable choice for users with varying levels of expertise.

Social Media Scheduling and Publishing: With Metricool, you can schedule and publish social media content across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Its robust scheduling capabilities enable you to plan and automate your social media posts, saving you time and effort.

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Analytics and Reporting: One of Metricool’s key strengths is its analytics and reporting features. It provides comprehensive insights into your social media performance, including engagement metrics, follower growth, reach, and demographics. These analytics help you track the effectiveness of your social media campaigns and make data-driven decisions to optimize your strategy.

Competitor Analysis: Metricool allows you to monitor and analyze your competitors’ social media performance. You can compare key metrics such as follower growth, engagement rates, and content performance, gaining valuable insights to stay ahead of the competition.

Hashtag Tracking: Hashtags play a vital role in social media marketing, and Metricool offers a dedicated feature for tracking hashtag performance. You can monitor the reach, engagement, and popularity of hashtags to identify the most effective ones for your campaigns.

Content Recommendations: Metricool provides content recommendations based on your industry and target audience. It suggests popular topics, relevant hashtags, and optimal posting times, helping you create engaging and timely content that resonates with your audience.

Website Analytics Integration: Metricool offers integration with Google Analytics, allowing you to track the traffic and conversions generated from your social media efforts. This integration provides a holistic view of your online presence and helps you measure the impact of your social media campaigns on website performance.

Metricool Limitations:

While Metricool offers a range of powerful features, it does have a few limitations. Some users may find the pricing plans relatively expensive compared to other social media management tools. Additionally, certain advanced features, such as sentiment analysis and influencer tracking, are not available in Metricool.

Metricool Pricing

The nice thing about Metricool is that it has a lot of plans. That means you have more flexibility as far as pricing is concerned. This means you likely won’t find yourself overpaying for features you don’t need.

Metricool pricing

The main difference between plans is the number of brands that you can add to each account. Basically, you can add one social platform per brand. So for example, if a plan lets you add 10 brands then you can add up to 10 Facebook profiles/pages, 10 Twitter profiles, 10 Instagram accounts, 10 websites, and so on.

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There are six plans overall:

Free version

The free version of Metricool lets you add one brand and one account per social media platform except for LinkedIn. There are other limitations too. You don’t get Data Studio, reports, customizable templates, CSV downloads, Instagram links, API access, and white label capability.

Metrics storage is also limited to three months. And you’ll only be able to monitor up to five competitors.

There’s also a post limit of 50 per month.

Pro 5 ($18/month or $12/month billed annually)

Pro 5 bumps up the brands to five. This plan also unlocks the reporting, CSV downloads, and Instagram link features. The metrics storage from here on out becomes unlimited. And you’ll be able to analyze up to 100 competitors from this point up to the highest plan.

You can now publish up to 2,000 posts per month.

Pro 10 ($29/month or $19/month billed annually)

This plan allows you to add up to 10 brands. Aside from that, you’ll have the same restrictions as you do with the Pro 5 plan.

Team 15 ($49/month or $35/month billed annually)

Aside from getting up to 15 brands, you’ll also unlock the option to add unlimited team members. This will also give you access to Data Studio, customizable templates, and API access.

This will also bump the post limit to 5,000.

Team 25 ($79/month or $55/month billed annually)

This will let you add up to 25 brands. Otherwise, it’s the same plan as Team 15.

Enterprise ($159/month or $199/month billed annually)

With the Enterprise plan, you’ll have the option to add up to 50 brands. This plan unlocks everything including white-labeling (via consult). You can now publish 10,000 posts per month.

Metricool Review Conclusion:

Metricool is a robust social media management tool that provides a range of features to simplify the process of managing and analyzing social media performance. Its user-friendly interface, scheduling capabilities, analytics, and competitor analysis features make it a valuable asset for businesses and marketers.

However, it’s essential to consider your specific needs, budget, and desired functionality before investing in Metricool or any other social media management tool. We hope this review has provided valuable insights to help you make an informed decision about incorporating Metricool into your social media strategy.

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