Bettabet is a foreign lottery and gaming brand that tried to penetrate the already saturated Nigerian betting market.
Their main targets were brand awareness, brand loyalty, and new sign-ups for their website.
Bettabet worked with Wealth Ideas Agency to implement mobile Push notification ads that perfectly fit into the mobile notification tray of their users, seamlessly passing across their message and bypassing the regular digital advertising constraints.
Regular site placement did not achieve the much-needed results/registrations. Also, there are very strict rules in place against running ads in this brand category/industry which greatly limits their prospective traffic/reach. Total registrations on their website were far less than their initial projected numbers.
There was an immediate spike in results after the mobile push campaign kicked off. Registrations on the website rose as high as 2000+ per day
A jump in the CTR from 0.9% to 15.3%.
Brand awareness increased by 61%.