The foundation of most strong businesses start with a winning business plan. It’s a written description or document that tells what you plan to do and how to do it. It doesn’t have to be voluminous, it clearly provides you with a guideline to build on and focus on achieving goals. It also persuade others to invest in your business. A jot down on a piece of paper, indicating your business ideals and the strategies you intend to use is a good business plan. First, understand that a business plan is paramount because it does not only provide a good entry into your business but also serves as a blueprint of your business. The methods of starting a business can’t be overwhelming notwithstanding. The following steps are just what you need to consider as you draft you business plan.

Business potentials
These are the fundamentals of every business planner. The need to identify the available market for the goods and services you intend to sell. Who your products will attract? Will it be for a particular ethnic group? Or will it be for economic population? Do they reside in a particular geographical location? What are the age brackets of your potential customers? What is their standard of living and what they do for a living? Find out the most successful business and when to develop it. You can engage in a personal research yourself or seek a secondary research by someone else. Note that there must be an accurate research before the above mention will be implemented.

This is important with regards to your business, having a realistic goal towards your business will leave a lasting impression. Your objective should define what is to be achieved. Set out a breakdown for your first three years of operation. You have to be specific, identify the key areas of focus. Mind you, the entire world may not be your starting point, begin with the targeted customers. From a small group, you can climax to the universe. For instance, if you want to start a cake or ice cream business. While the majority may need it, you need to recognize a smaller more targeted group such as children. They will be more inclined to buy than adults. From there, you can identify how many children are currently at the age of seven and ten, how many cake or ice cream can these ones consume a day, a month or even a year, with that in mind, you will be able to establish the size of your market competitions, and how big they are?


Financial and corporate objective
Often objectives are set in financial terms. This includes, the growth rate, turnover, profit margin, business value and dividends. Which is the financial outcome to be achieved? Though not all are financially based, some can’t be overemphasized. While corporate objectives as the name implies cover a range of activities that deals with the corporate results, corporate businesses have to do with the business as a whole. They are usually set up by key management of the business, they focus on performance and outcome of the business. Depending on your preferred objectives, what is important is to see your objectives as the grand structure of your organization.

Product description
The eye eats before the mouth. You need to create a sample product, what exactly it looks like. While doing this, you need to ask yourself these questions: Does it require you employ a professional in the design? What kind of materials are to be used? Will it meet the contemporary market needs? How much capital do you need to conduct a research on the existing product? Answering these questions will help you set out what your company is yet to become. This should be realistic given the circumstance for which it is set and the available resource for the product.

Location of the business
Location is perhaps the most important factor to consider for success in the business. Research a possible location for your business. You can do this yourself or through your employee or an estate agent. Comparing it with the most and less expensive and estimate what is required and how much will be spent on the rent. Be willing to pay for a good location. The reason most businesses fail today is poor location. Put your customers into consideration, this will help you in attracting the maximum number of customers. Remember whatever decision made should reflect on the goals of your business.

Start-up or Capital
The items to be bought, the estimated price of all the products weather tangible or intangible will form the basis of your capital. Don’t ignore any item. It is important you include everything you need to get your business going, so as not to run out of money, stick to the basics, don’t try to deviate. Most importantly, be optimistic.


Whether you’re starting a new business, repositioning your existing business, or targeting outside investors, getting a clearly detailed business plan can make the journey to your business goal easier, faster, and less costly.

Writing an investor-grade business plan can be challenging and time-consuming, even for those who have done it before. If you are a typical entrepreneur, you’re already too busy focusing on other priorities, such as building your customer base, perfecting your product, or recruiting key management. We can help.

We can help you develop a business plan… CLICK HERE TO GET STARTED


You can also follow us on Facebook,  Twitter or  Instagram for frequent updates with vital information on entrepreneurship, business, investing, inspiration and wealth creation from time to time.

What are your views regarding HOW TO WRITE A WINNING BUSINESS PLAN? Are there other ways TO WRITE A WINNING BUSINESS PLAN you think that should also be on this site? If yes, let me know using the comment section below.

Thanks for reading If this article was of help to you,  kindly share with friends using any of the social media platforms at the top or bottom of the article.

Leave a Comment!

Join the growing business community trusted by 1M+ entrepreneurs, and keep up to date on our latest posts & offers!