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How To Invest In Africa’s SMEs And Upcoming Entrepreneurs

How To Invest In Africa’s SMEs And Upcoming Entrepreneurs

Africa’s SMEs and upcoming entrepreneurs are a goldmine for you, if you are looking to invest


It can be really hard to start and grow a new business in Africa. One of the biggest reasons for this is poor access to capital. Lack of funding chokes creativity and business ideas on the continent and continues to frustrate Africa‘s entrepreneurs and small businesses.
To make a bad situation worse, banks and governments are not providing sufficient capital to support Small and Middle-scale Enterprises (SMEs). However, large and established companies usually face few obstacles, if any, in accessing funds to operate and expand their businesses.


The funding gap for SMEs in Africa is currently estimated at over $140 billion. That‘s a huge gap that will likely continue to increase if the current situation remains unchanged. Nevertheless, there is hope on the horizon. Here are a few interesting initiatives, trends and opportunities that could plug the funding gap and unleash the full potential of Africa‘s SMEs for savvy investors.


a) Venture Capital – This is a common form of financial capital that is usually provided to early-stage and high-potential startup companies. Although the risks can be high, the rewards can be quite huge for the investors. In developed regions like North America, venture capital is a major source of funding for startups and small businesses. In the US, for example, venture capital is responsible for investing up to $30 billion in small businesses every year.

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Venture capital (VC) as a source of funding is still in its infancy in Africa. Although there are a couple of promising small businesses on the continent that have benefited from VC funding, the potential in this area is still largely underexplored. Some of the notable Africa-focused VC firms out there are VC4Africa, AB Kinnevik and Adlevo Capital.


b) Angel Investment – Angel investors or angels‘ are wealthy individuals who provide capital for, and invest in, startups and small businesses. Unlike venture capitalists who invest pooled funds (other people‘s money), angels typically invest their own money. These days, an increasing number of angel investors organize themselves into groups or networks to pool their investment capital, as well as to provide advice to entrepreneurs and small businesses.


Again, in developed regions of the world, angel investment is huge and contributes a significant chunk of capital provided to startups and small businesses. As an example, angels invested up to $23 billion in SMEs in the United States in 2012 alone. However, in Africa angel investment is yet to take off.

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c) Crowdfunding – This is proving to be a game-changer in the way that startups and small businesses can raise capital. Crowdfunding is essentially the practice of raising capital through contributions from a large number of people, typically via the internet. It‘s a fast-growing industry that raised more than $5.1 billion worldwide in 201335. Yes, it‘s that huge.


Unlike the other sources of investment capital mentioned above, crowdfunding does not depend on a huge pool of money from wealthy investors. It works by pooling the contributions of ordinary people who can easily invest in a business over the internet.
Some of the most popular and remarkable crowdfunding platforms are Kickstarter, Indiegogo, Kiva and Crowdcube. In Africa some of the existing online crowdfunding platforms are the new africatwenty10.com and homestrings.com.

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Business Concept


If you have some capital at hand, investing that in African startups or an existing business is a great way to participate in Africa‘s emerging economy without the need to open your own business. But chances are that this is not what you are looking for in this book.
The good news is that you can turn the huge need for business financing that is hindering the majority of Africa‘s entrepreneurs to your advantage. It is a gap that you can put at the center of your business concept. But instead of providing the capital, you are raising it through your funding venture, which could be a firm or an online platform.

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Niche Idea


 Agricultural SMEs
 Women-run businesses
 Mauritius & Seychelles business finance

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Top Countries & Policy Guidance


You will find a need for business financing across Africa, but it may be wise to be driven by investor confidence as your business success will be heavily dependent on that. Countries with high growth rates, a stable business environment and/or governance will be on the top of the list among investors.


Action & Tips


 Have a look at existing online platforms (see the ones we pointed out to you in the introduction to this business idea) to get an idea of the structure and requirements for your business.


 This business is based on strong partnerships and links to get you started – people trust you with their money, after all. Think of possible endorsing partners who would provide you with a great amount of credibility until people get to know and trust you.

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