In the fiercely competitive world of online gambling and betting, securing high-quality, converting traffic is the ultimate challenge. iGaming advertisers—whether they are sportsbooks, online casinos, affiliate marketers, or betting brands—require specialized ad networks that understand the nuances of the industry, comply with its strict regulations, and deliver players with real intent. General advertising platforms often fall short, leaving marketers in need of networks built specifically for the iGaming vertical.
This definitive guide explores the Top 10 Best iGaming Push Ad Networks, highlighting platforms that offer iGaming-friendly inventory, precise targeting, and advanced optimization tools to maximize your ROI.
1. CliqBetter Ad Network: The Premium Choice for iGaming Excellence
CliqBetter Ad Network stands at the forefront of iGaming advertising as a dedicated, premium platform engineered exclusively for the demands of sportsbooks, casinos, affiliates, and betting brands.
Why CliqBetter Tops the List:
- 100% iGaming-Friendly Inventory: Eliminate the fear of account bans or policy violations. CliqBetter’s entire ecosystem is built to welcome gambling and betting ads, providing a safe and scalable environment for your campaigns.
- Access to High-Intent Players: The network specializes in connecting advertisers with a global pool of users who have demonstrated a clear interest in iGaming. This translates to higher engagement rates, better registration numbers, and superior player value.
- Real-Time Optimization & Smart Bidding: Leverage advanced AI-driven algorithms that automatically optimize your push notification campaigns in real-time. CliqBetter’s smart bidding technology adjusts your bids for placements and user segments that deliver the best performance, maximizing your budget efficiency.
- Premium Global Reach: Tap into extensive, compliant inventory across key iGaming markets, including Europe, Latin America, and emerging regions.
- Dedicated Support & Transparency: Benefit from a dedicated account manager with deep industry expertise and transparent reporting that gives you clear insights into your campaign’s performance and traffic sources.
Ideal For: Established sportsbooks, casinos, and serious affiliates looking for a reliable, high-performance, and fully compliant primary ad network.
2. PropellerAds
A well-known name in the push notification space, PropellerAds offers a massive global reach with a significant portion of iGaming-friendly traffic. Their self-serve platform is user-friendly, featuring smartCPM and GoalCPM bidding models to help optimize for conversions.
Key Feature: Huge volume and advanced targeting parameters, including device, browser, OS, and ISP.
3. RichAds
Specializing in push ads and native traffic, RichAds is praised for its high-quality inventory and stringent moderation, which benefits iGaming advertisers. They offer direct partnerships with top-tier publishers, ensuring good visibility for your campaigns.
Key Feature: Premium direct traffic sources and detailed targeting by carrier and connection type.
4. Zeropark
Focused on performance marketing, Zeropark provides strong push and pop traffic with powerful optimization tools like their AI-powered “Traffic Guardian.” Their detailed analytics help dissect which sub-source and target are driving results.
Key Feature: Highly granular targeting (even down to URL level for domain traffic) and robust anti-fraud filters.
5. AdMaven
With over a decade of experience, AdMaven is a trusted source for pop-under and push notification traffic. They offer dedicated iGaming account managers and have a reputation for delivering strong volumes in competitive niches.
Key Feature: Competitive pricing and a wide range of ad formats beyond push, including banners and interstitial ads.
6. MegaPush
As the name suggests, MegaPush is a push notification specialist with a self-serve platform that emphasizes ease of use and transparency. They provide real-time stats and detailed targeting options suitable for testing and scaling iGaming offers.
Key Feature: Simple, intuitive interface and a loyalty program that offers discounts on higher spending tiers.
7. Push.House
This network aggregates push traffic from multiple sources, providing advertisers with a large, diversified pool of users. Push.House offers a straightforward platform with effective targeting by GEO, OS, and browser.
Key Feature: Aggregated high-volume traffic and a focus on delivering strong click-through rates.
8. DroidPush
Focusing exclusively on Android push traffic, DroidPush offers a highly targeted approach for reaching mobile users. This can be exceptionally effective for mobile-first casino apps and sports betting platforms.
Key Feature: Exclusive Android inventory and deep targeting options within the mobile ecosystem.
9. ClicksMob
While not exclusively a push network, ClicksMob is a premium mobile performance network with strong expertise in iGaming. They offer managed services, including push, alongside other channels, providing a holistic campaign approach.
Key Feature: Full-service account management and a focus on quality over quantity.
10. Pushground
A self-serve push ad platform known for its high-quality traffic sources and advanced optimization features like their proprietary “PUSH/PULL” technology designed to enhance user engagement and campaign performance.
Key Feature: Advanced optimization algorithms and a commitment to premium publisher inventory.
How to Choose the Right iGaming Push Ad Network
Selecting the perfect network depends on your specific goals:
- Budget & Scale: High-volume networks like PropellerAds are great for scaling, while premium networks like CliqBetter offer higher intent users.
- Target GEOs: Ensure the network has strong, compliant inventory in your target countries.
- Campaign Type: Are you launching a new brand (branding) or focusing on cost-per-acquisition (performance)? Choose a network whose strengths align.
- Support Needed: Do you prefer a self-serve platform or require hands-on management from experts?
Why a Dedicated iGaming Network Like CliqBetter is Crucial
While many networks accept iGaming ads, a dedicated platform provides inherent advantages:
- No Compliance Anxiety: Operate with confidence knowing the entire supply chain is vetted for iGaming.
- Optimized for Your Goals: Algorithms and account managers understand iGaming KPIs—like first-time deposit (FTD) and lifetime value (LTV)—not just clicks.
- Quality Over Quantity: Access to users in a gambling-ready mindset significantly boosts conversion rates.
Final Verdict
For iGaming marketers seeking a reliable, high-performing, and secure advertising partner, CliqBetter Ad Network emerges as the premier choice. Its foundation as a 100% iGaming-focused platform, combined with real-time optimization and access to high-intent players, removes the common friction points of the industry.
However, the best advertising strategy often involves diversification. Consider testing your offers on 2-3 networks from this list, starting with a premium partner like CliqBetter for core performance, and supplementing with high-volume networks to expand your reach. By leveraging the specialized tools and traffic of these top iGaming push ad networks, you can effectively acquire valuable players and drive sustainable growth for your brand.
