PLEASE NOTE!
However, suppose you decide to handle it independently. In that case, this blog post provides strategies that can help you achieve satisfactory results for your business, although not as effective as when experts like us are involved.
We are eager to collaborate with you and contribute to the growth of your business.
What is Ecosia?
Ecosia is an online search engine that donates 80% of its profits to environmental causes. As a result, it’s becoming increasingly popular with people who care about the planet and want to make a difference in their own small ways. For businesses, this presents an opportunity to reach out to these users and advertise their products or services on Ecosia.
4 Ways to Get More Out of Advertising on Ecosia
Here are some tips for how you can effectively advertise on Ecosia:
1) Leverage Search Ads: The most effective way of advertising on Ecosia is through search ads – paid placements at the top of relevant searches that link directly back to your website or the product page. You can use keywords related to your business and target specific demographics such as location, age group, etc. so that you get maximum visibility from potential customers who are likely interested in what you have got offer them.
2) Utilize Display Ads: Another great option for advertising on Ecosia is display ads which appear alongside organic results when someone performs a search query related to your company’s offerings or industry sector as well as other websites visited by similar users (e.g., news sites). This type of ad allows you more control over where they’re seen while still reaching those interested audiences without having them click away from the site itself – making it highly cost-effective too!
3) Make Use Of Social Media Advertising Platforms: Social media platforms like Facebook & Instagram also provide opportunities for advertisers looking into targeting eco-friendly audiences using dedicated tools such as “Sustainable Shopping” campaigns which allow brands/companies to promote sustainable products & practices amongst environmentally conscious consumers via sponsored posts across both networks simultaneously – thus maximizing reach within this niche market segment quickly & efficiently!
4) Optimize Your Website For Organic Visibility On Ecoisa: Just like any other major search engine, optimizing content around topics relevant not only helps boost organic visibility but also increases chances of getting noticed by eco-minded web surfers browsing through pages powered by ecologically responsible technology provider (i..e Ecosisa). So ensure all titles descriptions meta tags images videos etc., include appropriate keywords associated with green living initiatives if possible so they become more visible when searched upon via this unique platform!
With these simple steps taken into consideration, you should be able to start seeing positive results in no time at all.
How To Advertise On Ecosia
Ecosia has around 15 million users. Two-thirds of them are located in either France or Germany. People between 20 and 30 years of age living in larger cities are over-represented groups. And we have slightly more female users than male ones. What all of them share is their interest in environmental topics.
If your target customers fit into that bucket – how can you reach them online?
Set up a Bing account
Log in to create your own Bing Ads.
Create an ad campaign
Create your campaign and select target locations.
Select keywords
Enter target keywords that will trigger your ad.
Create ad
Define text and links to be shown in your ad.
Focus your campaign to the Partner Network, including Ecosia
Set your ad distribution under “Advanced Settings”. Check “Bing, AOL, and Yahoo! Syndicated Partners Only”. Uncheck all the other options.
Launch campaign
Your ads will now run on Bing and its entire Syndicated Partner Network.
Focus campaign on Ecosia
Check your campaign once your ads have served a few impressions. Navigate to the “Dimensions” tab on your “Campaign Dashboard”.
Select “Publisher Website” to see all the search partners showing your ads. Export that list and copy all the URLs except “Ecosia” and “Bing and Yahoo Search Properties Only” (which you cannot delete).
Now, navigate to your Campaign settings. Open up “Exclusions” under “Advanced Settings”. Paste your list of URLs into that box and save.
Have a suggestion for how to improve advertising on Ecosia? Please submit your feedback directly to Microsoft through the Bing advertising forum, which is reviewed and prioritized by Microsoft engineers regularly.
What are the advantages of advertising on Ecosia?
As an advertiser, spending a portion of your ad spend on Ecosia is one of the most planet-positive marketing activities you can do. 100% of Ecosia’s profits go towards climate action, with 80% directly into tree planting and the rest into green investments like our solar farms.
Ecosia currently has 15 million monthly active users, which represents one of the largest collectives of people taking action to tackle climate change. Ecosia’s audience is unique. We skew younger than other search engines, with highly motivated users who lean towards purpose-driven, ethical businesses.
We offer Ecosia advertising services
Our agency provides advertising services for Ecosia. Ecosia is a search engine that uses its profits to plant trees around the world. By advertising with Ecosia, companies can reach a socially and environmentally conscious audience. Our services include creating and managing ad campaigns on the Ecosia platform to help businesses increase their visibility and reach their target audience. Contact us today to learn more about how we can help grow your business with ecosia advertising.
