Lead Generation Agency
Paid search, social and email lead generation for B2B firms and regulated industries — measured on qualified leads that reach your sales team, not on clicks.
Wealth Ideas Agency builds lead pipelines for companies whose buyers are hard to reach or hard to advertise to: B2B service firms, fintech and forex brokers, iGaming operators and other regulated advertisers. We run the ads, the landing pages and the follow-up as one system, so every lead can be traced back to the campaign, keyword or email that produced it.
Most lead generation breaks down between the form and the sales call. A campaign reports hundreds of leads, sales says they are junk, and nobody can prove who is right. We start by closing that gap. Before any budget goes live, we agree with your sales team on what a qualified lead is — company size, budget, location, use case — and tag every lead against that definition in your CRM.
Then we build in this order:
1. Offer and landing page. A specific reason to leave contact details — a pricing call, an audit, a demo, a calculator — instead of a generic “contact us” form.
2. Tracking. Conversion tracking into Google Ads, Meta and LinkedIn, plus offline conversion imports, so the ad platforms learn from qualified leads rather than raw form fills.
3. Traffic. The two or three channels where your buyers actually are, scaled only once the cost per qualified lead is stable.
4. Follow-up. Email and SMS sequences that reach a new lead within minutes, because response speed decides a large share of conversions.
METHODS WE USE TO GENERATE LEADS FOR YOUR BUSINESS
Facebook Ads
Google Ads
Bing Ads
YouTube Ads
LinkedIn Ads
Twitter Ads
Instagram Ads
SEO
Email Marketing
What you get each month
A campaign plan agreed before launch, with target cost per lead and cost per qualified lead. Weekly optimisation of bids, audiences, ads and landing pages. A monthly report that shows leads by source, the share your sales team accepted, meetings booked and pipeline value — so you can see which channels pay for themselves.
Who this works best for
Companies with a defined offer, a sales process that can follow up quickly, and an average deal value that justifies paid acquisition. It is a poor fit if you need a large volume of very cheap leads with no qualification, or if nobody on your side can call leads back within a day.
Regulated and restricted industries
Forex, crypto, iGaming, lottery and other restricted verticals face ad policy limits, certification requirements and country-by-country rules. We plan around those limits from the start — compliant ad copy, the right certifications, and channels such as SEO, native and email where paid social is restricted.
Lead Generation Service for B2B Companies
B2B buyers rarely convert on the first visit. Several people are involved, sales cycles run from weeks to months, and the person who fills in the form is often not the one who signs. We build B2B campaigns around that reality.
We start from your closed deals, not guesses: which industries, job titles and company sizes actually bought, and what they searched for before they did. That becomes the targeting for LinkedIn, high-intent Google searches and account lists. Content offers are matched to each stage — comparison pages and case studies for people researching, a call or demo for people ready to talk — and we report meetings booked and pipeline created, not just form fills.
Lead generation results in hard-to-advertise markets
Our sharpest results come from markets where lead generation is hardest — regulated industries where many ad formats are restricted and every registration has to be earned. For the Lollybet campaign, registered users grew 45% at a 200% return on ad spend. For Sky247, registrations grew 50%. A UK lottery brand reached a 620% return on ad spend.
The same discipline — strict qualification, accurate tracking and fast follow-up — carries over to B2B, professional services and e-commerce lead generation.
How we report: pipeline, not vanity metrics
Clicks and impressions are easy to grow and say little about revenue. Our reports lead with the numbers your finance team cares about: cost per qualified lead, the share of leads sales accepted, meetings booked, deals won and revenue attributed to each channel.
We connect the ad platforms to your CRM wherever possible, so a lead that closes three months later is still credited to the campaign that produced it. That lets us move budget toward what produces customers, not just form fills.
How our lead generation agency generates leads
Facebook Ads
Facebook and Instagram lead ads and retargeting for offers that need visual explanation, with instant forms or landing pages depending on the lead quality you need.
Google Ads
Google Search campaigns built around high-intent keywords, with negative keyword lists and offline conversion imports so you pay for buyers, not browsers.
LinkedIn Ads
LinkedIn campaigns targeted by job title, company size and industry — the most precise way to reach B2B decision-makers, best paired with a strong content offer.
SEO
Search engine optimisation for the pages that capture leads: service pages, comparison pages and answers to the questions buyers ask before they make contact.
YouTube Ads
YouTube campaigns that explain your offer to the right audience, then retarget viewers with a direct lead offer once they know who you are.
Twitter Ads
X (Twitter) campaigns for audiences that follow industry conversations — useful for fintech, crypto and B2B tech, usually as a supporting channel rather than the main one.
Tell us what a good lead is worth to you and how many your team can handle each month. We will tell you which channels we would test first, what a realistic cost per qualified lead looks like in your market, and what we would need from your side to make it work.
AI Lead Generation and Sales Automation
Add AI-powered prospect research, personalised outreach, instant lead qualification and automated meeting booking to your pipeline with our AI lead generation and sales automation service. Pair it with AI chatbots that qualify leads and AI training for your sales team.
Frequently Asked Questions
Some Frequently Asked Questions We Get
We define it with you before launch. Typically a qualified lead matches your target company size, location and budget, and has a real need for your service. Leads that fail the definition are tagged in your CRM so we can cut the sources that produce them.
Paid campaigns usually produce first leads within one to two weeks of launch. Expect the first four to eight weeks to be a testing period while we find the channels and offers with the best cost per qualified lead. SEO-driven lead generation takes longer — usually several months — but keeps working without ad spend.
Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), YouTube, X, SEO and email. We rarely use all of them at once; most campaigns start with the two or three channels where your buyers already spend time.
Yes. Restricted verticals are a large part of our work. We handle platform certifications where they are available, write ad copy to fit each platform’s financial-services or gambling policy, and use SEO, native ads and email where paid social is limited.
Access to your ad accounts and analytics, your CRM or a lead inbox, someone on your team who can follow up quickly, and honest feedback on lead quality every week. That feedback loop is what lowers cost per qualified lead over time.