iGAMING

Having spent your advertising budget, the most important thing is to evaluate the results. It is important to check 3 parameters: the ratio of impressions to clicks (CTR), the number of conversions (CR), and the profitability of the campaign (ROI). What can the numbers tell us? Estimate CTR/BR You can find out the CTR/BR in […]

Nowadays, marketers prepare push ads for betting according to several scenarios. We can divide them into events (tied to a large match) and general ones. They serve to generate new players for bookmakers outside of major events. Examples of push-ads creatives for Betting 1. WOW-push Such a push is designed to surprise the user, to

When it comes to running a successful sports betting ad campaign, understanding your target audience is crucial. Analyzing your target audience allows you to tailor your marketing efforts, connect with potential customers, and maximize your campaign’s effectiveness. In this blog post, we will explore effective strategies and techniques to analyze your target audience for a

It’s vital to remember that each vertical has its own peculiarities, and Online Gambling is not an exception. When we talk about Gambling, it is important to take care of all the stages, as at any point the user may lose interest or decide that your offer is not profitable enough. After all, the target

There are many different approaches to making the best gambling ad creatives, and we have collected the most effective ones for you: When you address a person directly, the impression of personalization is created, and even the most skeptical user may become interested in a potential winning. Such creatives work well for push ads because

Gambling is a massive industry with tons of profit potential. Unfortunately, Facebook doesn’t allow gambling ads on their platform which prevents marketers from using the most effective advertising platform there is. But what if I were to tell you that there was a way to promote your gambling business on Facebook? It’s true. We have been successfully running gambling

Curacao, a small Caribbean island, has emerged as a popular jurisdiction for obtaining an online casino license. Its favorable regulatory framework, tax advantages, and established reputation in the online gaming industry make it an attractive choice for aspiring casino operators. In this blog post, we will provide you with a comprehensive guide on how to

If you’re looking to venture into the world of gambling, obtaining a gambling license is a crucial step to ensure legality, credibility, and player protection. Securing a gambling license not only provides you with a legal framework but also enhances your reputation as a responsible and trustworthy operator. In this blog post, we will guide

The Curacao Gaming License has gained immense popularity among online gaming operators due to its favorable regulations and attractive tax benefits. As one of the oldest and most reputable licensing authorities in the industry, obtaining a Curacao Gaming License provides operators with a legal framework to establish and operate their online gaming platforms. In this

Online Casino marketing is an ongoing process designed to draw in qualified prospects and move them down the sales funnel. Casino marketing specialists especially work to convert leads into possibilities so that they can make their initial deposit, place a wager, and eventually become a devoted client base. To ensure responsible gambling, every effective online