SEO (or Search Engine Optimization) is central to your website’s visibility.
It is an important way of communicating with Google and other search engines to prove the relevance of your site to users and their search queries.
In this article, we will explore the importance of SEO for websites and pages.
We will look at some of the most important aspects of SEO, why SEO is important for your website, and what role SEO plays in your digital marketing strategy.
What Is SEO and Organic Search?
What is SEO? SEO communicates the importance and relevance of their websites and pages to Google.
Through SEO, your content becomes more likely to rank highly in the SERPs and appear to users first when they search for relevant keywords.
Organic search refers to search results that aren’t paid for.
Instead of being organized by Google’s paid ad guidelines (which include CPC, ad relevance, and many other factors), organic search results are organized by its search engine algorithm.
Organic search and SEO go hand-in-hand.
SEO brings in organic traffic, which is central to succeeding digitally.
Why Are SEO and Organic Search Important?
The importance of SEO is not something to overlook.
Search engines employ specific algorithms and KPIs to direct online traffic to one site or another.
Let’s take a closer look at this with an example.
With Semrush’s Traffic Analytics Tool, you can compare your website traffic to your competitors’.
We’ve taken two sites that sell shoes.
As you can see, finding out where the most traffic comes from for these big brands is actually pretty easy.
All you do is input the domains:
And then look at the results:
You can see by looking at these two large brands that organic search is a vital part of their strategy.
There are numerous benefits to having a strong organic search strategy.
And from a business perspective, you’re getting key insights into your audience.
Here are just a few of the reasons SEO is important:
- It’s low-cost
- It delivers great ROI
- It provides actionable data
- It nurtures leads through the marketing funnel
- It boosts credibility
- It attracts relevant users
But how can you recognize paid and organic search results?
Users can immediately see which results are paid for and which are organic by the ‘ads’ icon:
Paid results appear first on the SERPs, with organic search results appearing immediately below them.
Though, different SERPs may appear for different users.
Paid and organic can, at times, be targeting different audiences at different parts of the buying funnel.
Those looking to make a purchase or get something quickly are more likely to click a paid ad, while organic users are nurtured throughout the funnel — from the entrance to purchase (or whatever the end of your funnel may be.)
When you optimize your site, you give search engines the best information possible to allow them to index and display your sites and pages on the SERPs.
The importance of SEO can never be underestimated when creating content; you must optimize it correctly.
Potential customers continually use search engines like Google to find products and services.
Google offers a really fast and simple user experience for people to connect with local businesses (like yours).
Unfortunately things like quality of service, experience and reputation don’t mean much to Google’s algorithms so it is important that a targeted and effective SEO strategy is implemented specifically for your business.
Google uses a number of different evolving methods to rank websites from top to bottom and statistics show that customers most often don’t go past the first page so getting on that page is imperative.
93% of online experiences begin with a search engine.
Added to that, over 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
It’s also one of the best strategies to boost your website’s ranking, build trust, capture keyword opportunities, improve User Experience and Domain Authority, create amazing SEO content, and more!
And the best part is that all this new traffic & conversions come at absolutely no extra cost.
Everyone can create a website.
But not everyone can craft a successful SEO campaign made specifically for your business.
So if you:
- Have trouble showing up on top of Google results
- Aren’t getting any free organic traffic from search engines to your site
- Are writing blogs that get no views
- Have visitors that leave right away
Then you need SEO in your life.
So if you want to increase free traffic from Google, improve your website’s search engine presence, and drive potential sales, then our SEO Management is the perfect tool to help your website go up in organic search results.