Goal: To actively and effectively recruit new prospects to your business without getting overwhelmed.
• Maintain a regular social media presence without getting sidetracked or overwhelmed. Post one to three helpful items, respond to questions, and touch base with anyone who needs help.
• Monitor one or two key metrics (no more!).
• Ask for help or joint promotions from colleagues and make sure you are being helpful to them as well.
• Maintain regular communication with prospects and customers.
AT LEAST MONTHLY
• Connect with existing customers to make sure they are happy. (Ask: “Is there anything
else I can do for you?”)
• Prepare for an upcoming event, contest, or product launch.
• Ensure that you are regularly working toward building something significant, not just reacting to things as they appear.
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