How To Create A PLAN B For Your Marketing Campaign

How To Create A PLAN B For Your Marketing Campaign


How To Create A PLAN B For Your Marketing Campaign


The first trick is CUSTOMIZATION.

Let’s say you’re selling a real estate REPORT that teaches people…

“How to make ₦10Million in 8-Months Selling High-End Properties in Ikoyi, Lekki and Banana Island.”


Now this is a killer marketing angle.


The appeal for this kind of info is never ending.

With an irresistible OFFER and a killer sales letter…you can make a serious fortune for yourself doing this.

In a sec, I’ll break down this customization strategy for you.

But first,

​Something Interesting has just happened;

And I think it’s not a bad idea that I tell you what it is.

You see, I’m writing this from my client’s office (it’s in LEKKI, Lagos)

My friend (and protégé) just walked in, saw this headline (the one for selling high-end properties) ….

And she asked if she could execute this idea.

I said….

“Sure, you can”.

And I immediately did what I always do when I’ve figured out a real money sucker…

I did the math right there on my LAPTOP (my calculator app is

always open.

Don’t judge me! 

I did it to show her the money-making potential of the real estate report;

Like I said, there’s a HOT MARKET for this kind of product.

Kind of product meaning valuable information on how to make a

lot of money selling real estate in NIGERIA;

The report could be priced at ₦15,000.

We only need 67 buyers to hit ₦1million.

₦15,000 x 67 = ₦1,005,000 


For less than 30-days work.


The report shouldn’t be more than 50 pages.

You can sell it on Instagram or Facebook or Twitter or WhatsApp.

Best part?

You don’t need to know anything about making millions in Real Estate

Simply find someone who’s already making a lot of money selling properties in LAGOS (Especially on the Island)

Tell them you’re a business writer carrying out research and you

would like to interview them on real estate.

Massage their ego by telling them you’re only talking to people who have achieved a certain level of financial success with real estate.

PLUS, tell them they can also make a lot of money doing this;

You’ll SPLIT the profits (50-50)

And at the end of the report, you can upsell your buyers on a physical class for just 20 serious persons who will be given the

opportunity of…

A FOUR-HOUR one-on-one MEETING with a financially successful real estate expert.

You can charge ₦50,000 or more for this.

At 20 persons, that’s ₦1million.

₦50,000 x 20 attendees = ₦1million.

But that’s not all.

You can also, after the class, sell them a 1-0n-1 mentorship package.

₦100,000 for only 10 persons.

₦100,000 x 10 = ₦1million.

And of course, you’ll get…


50% of the LOOT.

Not shabby.

When you consider the FACT that you’re making this kind of money without even needing to be an expert at anything.

And what if it is a physical product?

It’s still the same strategy, you can easily create free reports around the product you’re selling.

For example;

If you’re selling a sex enhancement product for men, and the market seems to be getting saturated (actually, it’s already saturated)….

You can get more quality traffic and more sales by creating 2 or 3 free reports that reveal some exciting news about…

Better Sex for Grown Men!

For example, to entice your reader into trying out your product, you can give away the following as bonuses…


  • FREE REPORT 1: How to have sex on your first date without asking for it
  • FREE REPORT 2: What women really want (but will never come out to tell you)
  • FREE REPORT 3: Have great sex like a Roman Soldier in six easy steps (even if you’re currently struggling to last 5-minutes in bed)

Add these to your sex enhancement product and you have a killer offer. Of course, when there’s some actual fish to fry, we could do a lot better, this is just a small example.

(Maybe I’ll tell you more about this in my next letter)

But for now….

What I want to pound and pound and pound into your memory is this:


There’s money everywhere and people are willing to give it to you if you are witty enough to give them what they want.


Back to the salt mines.

Let’s talk about….




So let’s say you’re selling this real estate report we’ve talked about EARLIER.

And you’re making a lot of money doing it….

Up to ₦1Million Every MONTH!

After a while, the law of diminishing returns will kick in and you won’t be getting a lot of buyers.

Sales will drop.

The market will get used to your ads, sales letters and offers and they won’t be responding as much again.


A lot of sharp marketers will copy what you’re doing.

What to do?

It’s simple;

Target a section of your niche.

It’s called…..

The art of creating a new market

 ….Out of an already existing Market.

So instead of the original…

“How to make ₦10Million in 8-Months Selling High-End Properties in Ikoyi, Lekki and Banana Island.”

You simply put on your thinking cap and quickly change the appeal behind your marketing message to…

“A Top real estate expert reveals How smart women can make multiple-millions Selling High-End Properties to the RICH.

The same report.

We’re just targeting a different audience with a seemingly

different appeal and we’re not reducing our price.

But to make the report more about women, we simply customize the introduction and make it about a unique income upgrade opportunity for women who would rather make their own money than

Live their lives relying on…

A Jerk-ass of man.

Got it?

And the way this works;

  • You can target the “self-made women” market.
  • You can target feminists
  • You can target graduates or anyone just starting out
  • You can target housewives
  • You can target bankers
  • You can target civil servants

Simply change the appeal and idea behind your sales letter…

Then, customize the introduction and maybe, the first chapter of your report so

it resonates with your target audience.

Are you beginning to see how crazy THIS whole customization thing is?

Simply Using This TRICK, You Can make serious money selling one product Over and Over Again! 

And do it without worrying about market saturation.


Let’s talk about another way you could create another alternative

marketing strategy…. in case PLAN B doesn’t work as well as you expected or in the event that it gets fatigued earlier than you imagined.


We’re selling a real estate report on….

“How to make ₦10Million in 8-Months Selling High-End Properties in Ikoyi, Lekki and Banana Island.”

And we’re giving away….


  1. FREE REPORT; COMPLETE Case study of how {this inexperienced real estate agent} sold a property worth N5-million in just 10 days
  1. FREE REPORT; 50 proven techniques for selling real estate to the rich
  1. FREE REPORT; The wealth building power of high-end properties in LAGOS


Now, remember we were charging N15,000 initially.

But now, because the “perceived value” of our information

product has increased in the eyes of the market….

We can confidently raise Our price to N20,000

without feeling Guilty About it.


We just increased our profit margin by N5,000 by simply adding a

few pages of ink and paper to our offer.

Listen… and…

TATTOO THIS on your forehead​

Marketing (and especially getting the sale) is a game of persuasion and perceived value.

Your customer will willingly pay what you’re asking when they believe they’re getting an incredible bargain.

So by all means….

Make damn sure the value of what the customer gets is (in their eyes) worth a LOT MORE than what they’re paying.


If You’re interested in having us work on a marketing project for you

Send us an email via with useful information on:

==> Your business,

==> The major challenge(s) you’re having with your marketing, 

==> And what you hope we can achieve together

I will get back to you quickly and we’ll schedule a call

After which I’ll create a strategic plan of action to take your business from where it is, to where you want it to be

And in the process, you’ll also get.

• Solid critique on your sales strategy

• Specific tactical advice on a business move or a new marketing campaign

• Cutting edge marketing tips to scale your business without leaking money

The cost for this consultation is only $250


YOU can also contact us here or click the button below To Get Started…


Leave a Comment!

Join the growing business community trusted by 1M+ entrepreneurs, and keep up to date on our latest posts & offers!