The most innovative business ideas often start by transforming an everyday product into something different. We all know that sitting all day at the office isn’t the best thing for our health. And that’s why there’s actually been a rise in standing desks. There’s actually 15,000 monthly searches for “standing desks” proving that people really don’t want to spend their entire day sitting. Since about January 2011, there’s been a sudden and strong growth in search volume for “standing desks.”
This trending innovative business ideas will be best promoted via search. You can create content around the topic of standing desks to help make your website more authoritative. If you prefer a non-search based approach, your best bet will be with the creation of video content. You need to explain the key benefits of using a standing desk to illustrate to others why they should get one.
From floral arrangements to wedding decor, fake flowers can be used at home or for special events. In the wedding industry, they’re a new business idea as more brides are opting for artificial flowers to save costs. They can be sold to customers looking to liven up their home or to businesses who want to sell custom floral arrangements to their customers. Since they’re artificial, you won’t need to worry about flowers that die too soon making the shipping process easier for customers. If you’re looking to go after the wedding market, your best bet is to sell silk flowers which have a more realistic appearance to ensure an elegant look.
Fake flowers can be marketed in a number of ways. You can promote them on Pinterest since the wedding niche is massive on the platform making it a great audience to tap into. You’ll need to create infographic wedding pins or blog posts that can drive traffic back to your website. The secret of monetization here is to have a Facebook retargeting ad running at all times to turn blog visitors into customers. Since not all blog readers will know you have products, it’s always a good idea to retarget them after they’ve left your site. Organic traffic will also be huge if you focus on ranking for keywords related to fake flowers or artificial flowers. For this startup idea check out Afloral.com for inspiration.
In 2017, Bloomberg featured an article stating that millennials are finally moving out and buying homes. As a result, they’re starting to buy more furniture and home decor than ever before. While we’re giving a shout-out to throw pillows, there’s also been an increase in other home related products such as kitchen supplies. That’s why it’s a great idea to capitalize on this new innovative business ideas to make money. Having a store related to home decor or home related products can prove to be profitable for you. You can add a wide range of home related products to your store to fill out your product collections.
When marketing throw pillows you can target two types of audiences. First, you can target female homeowners 30-55. If you sell home decor, you can run ads to different types of products to determine which performs best for that audience. Second, you can target couples in a relationship or newly engaged as they’ll likely have wedding registries or be close to buying a home making them the perfect audience to buying higher quantities of products from your store. You can even add a gift registry app on your store to get people to register for gifts on your website.
Home Security Systems
Every 18 seconds, there’s a home burglary in the United States alone. The home security business helps make communities and keeps our families safer. When it comes to home security products, we’ve actually seen a rise in search volume for “home security camera” since about 2013. The “home security systems” keywords gets about 90,500 monthly searches showing that more people are choosing to invest in their safety.
Unfortunately, when it comes to promoting growing innovative business ideas like security cameras, Facebook doesn’t allow you to market on their platform. So, your approach needs to be search-based. You can create an entire brand around the home security industry. Building unique content around security related topics will help you gain brand awareness and traffic on your website so that people buy your products. You can choose to sell home security devices on an online store and sell information products around the topic of home security to monetize your website.
Air Sofa Beds
At Oberlo, we’ve seen a rise in air sofa bed sales. They can be used for lounging in a kid’s room or used outdoors for a camping trip. As a popular innovative business ideas, they work well alongside other products in an outdoor or home store. This startup idea has been trending upwards for a while now with slight peaks in the summer. Thus, giving you the perfect amount of time to start working on optimizing your online store for keywords.
Air sofa beds can perform well in search. You can optimize your content to rank for keywords related to air sofas or inflatable sofas or even inflatable beds. However, they can also perform well as an impulse buy product in the summer. You can create video content showing people lounging by a campfire or relaxing under the sun. Using those videos for your ads can prove to be profitable by encouraging people to buy your products by highlighting the experience you create around your business idea.
Want to start one of the most popular innovative business ideas? Well, you’ll want to head straight for the travel niche. The keyword “travel bags” actually gets an astounding 201,000 monthly searches proving to be one of the biggest powerhouses on this list. Google Trends also shows that search volume for this is climbing on up. This is clearly something people want. And if travel bags are so popular, it only makes sense that other travel related accessories would be too. The travel niche is a massive one that allows you to sell physical or digital products. And you get to target a range of people from digital nomads to student travelers to honeymooners.
Since search volume is so high, you might want to start with a search based strategy first. You can do keyword research on various travel related topics or if you’d prefer to go into the handbags space you could do keywords for that niche instead. You can focus on growing blog content around your focus to build an audience that you can sell your products to. By sticking to a consistent schedule of new content and new products, you’ll be able to grow a brand that’s designed for long-term success.
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What are your views regarding the businesses listed above? Are there other businesses you think that should also be on this list? If yes, let me know using the comment section below.