How To Use Native Advertising To Promote Your Business

How To Use Native Advertising To Promote Your Business

In this article, we’ll be talking about how to use Native advertising to promote your business, products and services.

We will go ahead to discuss what native advertising is, the different native advertising platforms and also the benefits and challenges of native advertising.

Keep reading!

What is native advertising?

How To Use Native Advertising To Promote Your Business

Native advertising is a type of online advertising that matches the form and function of the platform on which it appears.

In many cases, it takes the form of an article or video that is produced by the advertiser and published on a website alongside other, non-paid content.

Native advertising is a term coined by Google in 2015 to describe advertisements that look like editorial content.

These ads blend seamlessly with the rest of the website’s content, making them difficult to spot.

Why are advertisers using native ads?

There are several reasons why advertisers might choose to use native ads.

First, because they blend in with other content on a page, they can be less intrusive than other types of online ads (such as banner ads).

Second, native ads can be more effective at getting people’s attention than traditional banner ads; studies have shown that people look at native adverts 53% more often than banner adverts.

Finally, native advertising can help build trust between an advertiser and its audience; if done well, readers or viewers may not even realise that they’re seeing an advert rather than editorial content.

However, it’s important to note that not all forms of native advertising are equally trustworthy; for example, some sites may accept payment from advertisers in exchange for publishing their articles without clearly labelling them as advertisements.

So while Native Advertising might be a good option for some brands looking to reach new audiences in an unobtrusive way, it’s important to do your research before diving in.

Native Ads vs. Sponsored Content

Native advertising is different from sponsored content. Sponsored content is considered paid advertising, while native advertising is not. In fact, some websites consider both types of content to be native.

Benefits of Native Advertising

Native advertising provides brands with a way to reach audiences without paying for traditional ad space. Brands benefit from having a direct connection with consumers, and users benefit from getting relevant information about products and services.

Challenges of Native Advertising

The biggest challenge of native advertising is that it doesn’t always work. Users may find these ads annoying and distracting, and they may even click away before reading the content.

How to Create Native Advertisements

There are many ways to create native advertisements. You can use videos, infographics, images, text, and links to connect with readers.

If you’re looking for a new way to reach your target audience, you may want to consider using a native advertising platform.

Native advertising platforms allow you to place ads on websites and apps that are relevant to your business so that your target audience is more likely to see them.

There are many different native advertising platforms available, so it’s important to do some research and find one that will work well for your business.

Once you’ve found a platform that you’re happy with, setting up your campaign is quick and easy.

Native advertising can be an effective way to reach more people with your message. If you’re looking for a new way to advertise, give it a try!

Best Native Advertising Platforms for Advertisers

Now that you know what native advertising is let’s take a look at some top native ad platforms.

1. Outbrain

Outbrain is one of the leading native advertising platforms used by some of the top publishers including BBC and The Guardian.

The ad network allows publishers to access top DSPs through programmatic native ad demand.

2. Taboola

Apart from Outbrain, if you are searching for a reliable native ad platform, then you would have heard about Taboola.

It can be a great option for bringing in traffic and page views. It is used by The Huffington Post, USA Today, and other top publishers.

3. RevContent

According to the ad publisher’s website, among all native ad networks, RevContent offers 250 billion unique content recommendations per month and has partnered with a number of advertisers and publishers including Forbes and Wayfair.

The advertising network provides marketers with a self-service feature, so they are well-positioned to display native advertising according to their business needs.


If you are one of those marketers who are looking to get started with a self-service platform, then MGID may be the platform you want.

You can generate more ad impressions focusing on your business needs and marketing goals with MGID’s self-service option and a variety of ad formats.

This native advertising platform also has the option to easily and quickly scale your company’s ad publishing scope with access to real-time analytics.

How to Choose a Native Advertising Platform

When looking for the right ad platform for your company or business, you need to ensure that you are taking all factors into consideration including your website traffic, company advertising budget, nature of media or content you want to serve, and the type of network you are looking for.

Here are some of the factors to consider:

  • Setup Procedure
  • Pricing Model
  • Quality of Ad
  • Ad Network Requirements

Wrapping Up

Whether your business serves products or services, as an advertiser you can benefit from using native advertising to promote your business.

A native ad will increase your website traffic, leads and customers. Media ads that pop up or banner ads that get in the way can hamper the experience of website visitors.

This is why it has become imperative for advertisers too to rely on more organic forms of advertising. Native advertising provides exactly that.


If you’re looking for help with your native advertising campaigns, we can certainly assist you.

Our team has a wealth of experience in this area and can work with you to create a campaign that meets your needs and objectives.

Contact us today to learn more.

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