There are frankly a lot of ways to make money from your blog. However, we shall only examine the broad categories here…
Remember, a blog is much like a magazine, only an electronic version of it. Just like paper magazines and newspapers, adverts are a major source of income for a blog.
With your blog, you could sell ad space directly to advertisers or subscribe to any of the Pay-per-Click services such as the popular Google Adsense program.
Per-per-Click really means that if your blog visitors click an advert that interests them, you earn a fraction of the fees the advertiser paid to Google.
Most times, these adverts are related to the topic or theme of your blog which makes it very likely that your visitors will get curious and click. Advert income can be very huge if your blog has a lot of visitors who come by very often (high traffic).
Do not worry. It’s not all as complex as it sounds. We’ll teach you everything you need to get started. Just keep reading…
(b) Sell your own products
This is another great way to make money from your blog. If you have created a blog with very rich and useful information, it’s only natural that after a while, some of your visitors will demand a summary or detailed e-Book that has all the information they need in one place instead of always scanning through your blog.
In addition, you could sell special fast-track or advanced courses. For example, if your blog is about teaching a local or foreign language, you could offer a free 7-day course to catch the interest of your visitors and prove the value of your product. Visitors who want the full course would gladly buy from you if they like what they got in the free course!
The mistake most people make is that they focus the energy of their blog on selling products. Expectedly, this hardly ever works. You need to build a connection with your audience so that they can trust you and then buy from you. You should give free advice and offer help.
It’s all about reciprocity. If you help your blog visitors, they’ll surely be happy to buy whatever you’re selling because they trust you.
(c) Sell other people’s products – Become a Reseller or Affiliate
Let’s say you’ve started a blog that uses your experience in losing weight and keeping a fit body. You provide diet advice, fitness tips and encouragement for people who are having weight problems. There are lots of dieting and fitness products and businesses out there that would be interested in reaching the kind of people who visit your blog.
Apart from just advertising these products, an affiliate program allows you to earn a commission on any sale that is referred from your blog.
For example, if you review books on your blog, Amazon.com’s affiliate program would be a good one to join. When your blog visitors buy a book through your blog based on the reviews you made, you earn a healthy commission from Amazon.com; everybody wins!
However, you must be careful that the kind of products you promote are very good and do not damage the trust you have earned from your blog followers. As a basic rule, only promote products and services you have used. And if you haven’t used them, the honest reviews of people you know and trust should suffice.
Never betray the trust of your visitors for some dollars. It’s never worth it!
(d) Sell your services
So, your blog teaches people how to design websites, start a poultry farm, or bake a special kind of cake. You have very detailed tutorials on your blog including very clear and practical Youtube videos.
While all this basic information should be sufficient for your readers, some of them will want a more hands-on or private tutorial. Depending on what you’re teaching, you could set up private classes in person or over Skype and charge a consulting fee (could be per hour, per day, or just a flat fee).
You could take this a step forward if you constantly receive a large number of private requests. You could organise a live training, conference or workshop and have them pay to attend. Of course, tools like GoToWebinar allow you to do this over the internet.
Sometimes, many of us underestimate the value of the knowledge and skills we have and how badly others want to pay us to teach them.
(e) Sell a membership or subscription
Apart from the free information in your blog, some of your visitors may be interested in paying for subscriptions to your weekly (or monthly) newsletters. In addition, you could have a private, reserved or VIP area of your blog that has premium content and can only be accessed by paid members.
However, the success of this strategy depends a lot on the enhanced value your blog followers will get from premium membership. Most times, if you give out a lot of free advice and materials and people love them, they are more willing to sign up for ‘extras’.
(f) Sell your blog
Yea, you read that right! It’s called flipping. For those of you who are knowing this for the very first time, there is a huge and unbelievable ‘second hand’ market for blogs and websites. My jaws totally dropped when I saw the dollar amounts most blogs are selling and have been sold for.
Have no doubt about it. A successful blog or website is like prime real estate. As long as it is making money day after day, there are thousands of investors out there who are jumping all over themselves and willing to pay top dollar to get their hands on it.
You don’t have to take our word for it. Go to Flippa.com and see for yourself what’s going on there. As at the time of writing this article, more than one hundred million dollars worth of websites and blogs have been sold on Flippa to date!
And why would anyone sell a blog? Exactly the same reason why people sell houses they bought and built over the years. Some people need an urgent buck. Many others use it as their own strategy – build a great and successful blog and then sell it! Not a bad strategy at all if you can handle the emotional attachments.
But first, you need to build a successful blog in order to sell it at a mouthwatering price. If you set your mind to it, it’s totally possible. Keep reading to find out how…