Leveraging Whatsapp to make sales:
Practically 7 out of every 10 persons with a smartphone in Nigeria today has WhatsApp installed.
Whatsapp have over 1.3 billion monthly active users.. what does this mean?? More
If you think WhatsApp is limited to only sending text messages, you’re wrong!!
Today, people spend more time on WhatsApp than on their personal social media profiles.
In Nigeria WhatsApp is becoming more popular than Facebook. It has already replaced SMS and fast becoming our primary mode of communication.
While most users are more concerned about using WhatsApp for communication, it can also be leveraged as a marketing tool for small businesses both online and offline.
HOW TO SELL ON WHATSAPP
Although WhatsApp may pride itself on having “no ads, no games, and all that,” you sure can still use the service to sell your product or services.
1. WhatsApp Groups.
Whatsapp groups are a great place to promote your services or products. You
can form your own online sellers’ group or join one with an invite link. Think of
it as a networking platform where you can not only post links to your service or
product but also exchange business insights. To get started, you can create a
group for your business or join like-minded groups of buyers and sellers in your
community. But note don’t spam or post repeatedly in the same group before
they will think it’s a scam or you are a scammer, this won’t help your business.
Tip: Instead of telling them buy this or buy that, you can make it more personal. Personal in
the sense that you get them to save your contacts, introduce yourself, share something of
value to them, something free, maybe a class then this in turn builds trust. And someone
who trusts you can easily bring out his/her cash and hand it out to you.
2. WhatsApp Status.
Now you must have gotten a enough contacts on your contact list who are
eager to view your status and see what this person I just saved his/her contact is
WhatsApp Status allows users to share quick photos or videos that disappear
after a period of 24 hours. Your WhatsApp status automatically gets shared
with your contacts hence you can be sure of maximum impressions.
This is a great way to showcase the pictures of your products or quick demo of
how your product can benefit the user.
(Remember always try to sale something of value) Also don’t be all about business all the time or there would
get bored, switch things up a bit, be fun , be likeable and you’d see interested buyers will start buzzing you repeatedly to buy.
3. WhatsApp Broadcast.
This is great if you Want to send a personal message to everyone but don’t
want to copy and paste it multiple times.
Use WhatsApp Broadcast lists to send messages in bulk. Reach a big number
of people with just one feature. But don’t send broadcast message unless there
is need to, you don’t want to look desperate or pushy.
Lets move on.. to do this, create lists related to specific topics, then blast
one-way communications designed to increase engagement, much like you do
on Twitter. For example, include links or invitations in your messages, this will
be like an update or reminder of something you once offered maybe a promo or something like that.
4. Cold Calling with WhatsApp Call.
This is basically making an unsolicited call to someone (prospective customer),
in an attempt to sell goods or services them.
WhatsApp has a call feature that allows you to make calls to anyone for free(use’s lil bit of data).
This can be a great way to follow up with some of your business leads, who
might have shown interest towards any of your products or services.
WhatsApp Call can also be used for customer support purposes allowing
customers to call in for free when they need to speak with someone on your team.
Reminder: Do not be too pushy with your prospects, Do not be boring with yours status And also remember to be nice to everyone either buying or not buying, there all can be your clients tomorrow.
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