How To Get Clients In The Current Economy: For Freelancers And Service Providers

How To Get Clients In The Current Economy: For Freelancers And Service Providers

 

If you sell a service, Here’s how to get Clients in the current economy:

 

First things first

 

When it comes to getting clients, you’re not selling a service

 

You’re either selling the solution to a problem clients are dying to solve

 

Or you’re selling the experience they crave

 

Now…

 

There’s a simple way to get quality Clients even if the economy is hurting

 

Start by looking at the niche that has the highest demand for your skill

 

In Copywriting,

 

It’s Information marketing.

 

If you’re a graphic designer, it could be ad agencies or something else

 

This phase is key

Once you’ve figured out your niche

 

The next thing you do is create your ideal client persona

 

Want to work with…

 

Big brands?

Small businesses?

Coaches?

Consultants?

Course creators?

Etc??

 

This is important because different clients have different needs and expectations

 

Next

If you’re going to work with big brands in any niche

 

Do some research and find out what their top 3 issues are (Same with smaller brands.)

 

Create valuable content addressing each one.

 

Eg: How to convince customers to pay for your Ecommerce products Before you send it to them.

 

The easiest way to get the attention of a prospective client is by offering a simple solution to a problem they’re dying to solve.

 

Or by offering them a shortcut to something they’re dying to have.

 

This is where your client-attraction content comes in.

 

Here’s how it works

2 simple ways to get clients using valuable content

 

Once you’ve created valuable content addressing a pain point or offering an effective shortcut to a desired outcome

 

Run a Facebook ad targeting individuals with interests in niche-related topics

 

Your ad should be educative…

 

When using FB ads or social media to attract clients,

 

Your valuable content should end with any of these;

 

+Need help? Book a free 30-min session

 

+Watch this free webinar, I explain x in detail

 

+I’ll be sharing part 2 of x via email, sign up free here

 

+Need Help? Send me a message

 

Whether you’re running an FB ad or simply using Social media to attract Clients

 

It’s important you tell your prospects what they should do next.

 

NB;

 

Getting prospective clients to join your email list ensures you have a responsive list of prospects willing to work with you.

 

How to build a responsive list of quality leads who’ll beg you to work with them

 

Offer free webinar aggravating a major problem with the *what you can do about it* approach

 

Prospects must sign up to your list to watch the free webinar

 

Once they join your list,

 

Nurture them.

If you’re using a webinar as lead magnet to attract quality leads

 

Keep it punchy and straight to the point

 

Then tell them how they can work with YOU if they need help

 

Also, it is not enough to get quality leads on your email list

 

You need to nurture them with valuable content

 

How to write emails that turn cold prospects into I-want-to-work-with-you type of clients/customers

 

Tell a story.

 

Tie the moral of the story in with a simple solution to prospect’s *pain point

 

Then offer to help.

 

Usually, with a link to your offer.

 

Hope this helps.

 

How to write simple emails that bring you a steady flow of quality Clients and customers

 

Tell a story around prospect’s desired outcome

 

Tie in the moral with a simple solution

 

Offer to help.

 

Either put a link to your offer, Or tell them what to do if they need your help.