How To Get Clients In The Current Economy: For Freelancers And Service Providers
If you sell a service, Here’s how to get Clients in the current economy:
First things first
When it comes to getting clients, you’re not selling a service
You’re either selling the solution to a problem clients are dying to solve
Or you’re selling the experience they crave
There’s a simple way to get quality Clients even if the economy is hurting
Start by looking at the niche that has the highest demand for your skill
It’s Information marketing.
If you’re a graphic designer, it could be ad agencies or something else
This phase is key
Once you’ve figured out your niche
The next thing you do is create your ideal client persona
Want to work with…
This is important because different clients have different needs and expectations
If you’re going to work with big brands in any niche
Do some research and find out what their top 3 issues are (Same with smaller brands.)
Create valuable content addressing each one.
Eg: How to convince customers to pay for your Ecommerce products Before you send it to them.
The easiest way to get the attention of a prospective client is by offering a simple solution to a problem they’re dying to solve.
Or by offering them a shortcut to something they’re dying to have.
This is where your client-attraction content comes in.
Here’s how it works
2 simple ways to get clients using valuable content
Once you’ve created valuable content addressing a pain point or offering an effective shortcut to a desired outcome
Run a Facebook ad targeting individuals with interests in niche-related topics
Your ad should be educative…
When using FB ads or social media to attract clients,
Your valuable content should end with any of these;
+Need help? Book a free 30-min session
+Watch this free webinar, I explain x in detail
+I’ll be sharing part 2 of x via email, sign up free here
+Need Help? Send me a message
Whether you’re running an FB ad or simply using Social media to attract Clients
It’s important you tell your prospects what they should do next.
Getting prospective clients to join your email list ensures you have a responsive list of prospects willing to work with you.
How to build a responsive list of quality leads who’ll beg you to work with them
Offer free webinar aggravating a major problem with the *what you can do about it* approach
Prospects must sign up to your list to watch the free webinar
Once they join your list,
If you’re using a webinar as lead magnet to attract quality leads
Keep it punchy and straight to the point
Then tell them how they can work with YOU if they need help
Also, it is not enough to get quality leads on your email list
You need to nurture them with valuable content
How to write emails that turn cold prospects into I-want-to-work-with-you type of clients/customers
Tell a story.
Tie the moral of the story in with a simple solution to prospect’s *pain point
Then offer to help.
Usually, with a link to your offer.
Hope this helps.
How to write simple emails that bring you a steady flow of quality Clients and customers
Tell a story around prospect’s desired outcome
Tie in the moral with a simple solution
Offer to help.
Either put a link to your offer, Or tell them what to do if they need your help.