Getting Started with Facebook Lead Generation Ads
Let’s start at the beginning and look at how to set up a campaign and how to use it to get more leads.
The best way to cater to your audience’s needs is to understand your ideal customer.
Since the people clicking on your ads are the ones most interested in your product, ask them a few questions when they click on your ads.
Facebook lead ads let you include a lead generation form — also called an instant form — in your campaign for people to quickly share basic information with you. Instant forms are especially useful on mobile where people spend an average of four and a half hours a day on their phones.
To increase the number of completed forms, Facebook automatically pre-fills parts of your instant form based on information users have already shared on Facebook — like their name, email address, and phone number.
Before we get into the written word, we understand that some people are more visual learners.
How to get the most out of your Facebook Lead Generation Ads
Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they’re right, Facebook ads have the potential to boost new customer acquisition.
But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.
You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.
Before you publish your ad and instant form, there are a few best practices to keep in mind to make sure your ad gets the engagement — likes, clicks, and shares — you want.
To jumpstart that offensive strategy here is a step-by-step process to generate leads that you can use to come out swinging.
How to Create a Lead Ad From Scratch
To create a lead ad, head over to your Facebook Ads Manager Dashboard and click “Create”:
Since we’re focused on customer acquisition, choose “Lead generation” from the list of objectives.
With this objective, your goal is to target people who are in the consideration stage of the customer journey. This ensures that your lead ads are seen by the people most likely to buy.
Plus, you attract more leads who are curious about your solution for their specific pain point. By the time they see your ad, they’ve already started researching available solutions.
Next, specify your A/B testing and CBO settings. If you’re not sure if you want to split test your ads or use Campaign Budget Opimization, you can leave these settings off.
Then specify your audience, placement, budget, and schedule.
When you set your audience, keep in mind that you can upload a Custom Audience using email addresses, phone numbers, and any other identifying data you’ve collected.
You can also use Lookalike Audiences that match the types of people already visiting your Facebook page.
Based on the audience you’re targeting, specify the demographics, interests, and behaviors common among your audience.
This ensures that the “right” people see your ad:
Leave placements set at Automatic to let Facebook decide where your ads are best optimized:
Finally, set your ad budget:
The final step in creating your lead ad is to set your ad design.
This is where you choose what format your ad will use (carousel, single image, single video, and slideshow), choose your images, and enter your ad copy.
How to Create an Instant Form
Once your ad is complete, you can create your instant form.
In the Instant Form section, click on “New Form”:
Et voilà! You’re set. Or are you?
DON’T WANT ALL THE HEADACHES OF MANAGING YOUR FACEBOOK ADS ACCOUNT?
WARNING: Before you claim your free strategy session you must understand that this is only for people serious about rapidly growing their profits and have at least $2000 per month to spend on Facebook ads.
Our goal is to maximize your sales.
And to do that we need to grab your customers’ attention, delve into their emotions and trigger those deep psychological
triggers that make them want to BUY.
If the idea of that makes you squeamish then you should close this page and get on with your day. But if you are ready to kick your business into overdrive and skyrocket your profits…
Our Head of Growth, Chris Anthony, will share his secret strategies for effective lead generation on Facebook. The appointment is for 30mins.