Do you want to craft Facebook ads that convert total strangers to raving, happy buyers?
Look, if your company is not currently running Facebooks ads, you’re losing a lot of money.
When I say “a lot”, I actually mean “A WHOLE LOT” of money.
I know what I’m saying because our ad agency is able to help clients turn $1 marketing spend to at least $3 sales…
Meaning for every time you spend $1 on ads, you’ll likely going to get at least $3 back.
And I said, “at least”.
Can you beat that?
The bad news is that as profitable as Facebook is when it comes to getting customers, a lot of people still lose money.
In fact,76% of people who advertise on Facebook lose money.
That’s an average of $3,000.
Yes, that’s what they lose.
In fact, Raaj Kapur recently lost a whopping $600,000 on Facebook ads.
Yes, that’s huge but do you know why?
It’s probably because he didn’t know what I’m about to share with you.
I’m going to show you how to write Facebook ads that convert insanely well.
Are you ready?
The problem with most ads is that they’re all about;
1. The product being advertised.
2. The company selling it.
In reality, no one cares about you and your products.
We are all selfish beings, you and I know that people only care about themselves.
It’s human nature.
I’m sure you’ve heard people ask “what do I get in return?”
When someone sees your ad, that’s all they’re thinking.
No one cares about you, really.
At least, not your prospects.
So… how do you write great ads?
Instead of talking about YOU & your product, talk about THEM & their problems.
When people feel understood, they would engage with you & take the “next step”.
The easiest way to do that is to put yourself in your potential customer’s shoes & write your Facebook ads from their perspective.
Here’s the 5 step process I use when I write an ad:
1. Find a problem that’s keeping them up at night.
2. Ask if they have that problem by starting your ad with a question.
3. Tell a story about you (or a client) and when you were experiencing that same problem.
4. Offer a tip or small piece of advice in your ad to solve that problem.
5. Tell them the “next thing” to do, your call to action.
You don’t need to be a great copywriter to craft a great ad.
The person reading your ad simply has to feel that you understand them and that you want to help them.
They do not want your ads to feel like an ad because people do not like seeing ads.
I’m curious, are you currently running any Facebook ads?
Do you need help with your Facebook ads?
Or would you want to launch one soon?