12 Secret Facebook Targeting Methods That Unlock Hidden Audiences

12 Secret Facebook Targeting Methods That Unlock Hidden Audiences

Top 12 FOOLPROOF STEPS TO EXPLODE YOUR TRAFFIC, LEADS, AND SALES WITH FACEBOOK ADS

In today’s post, we’ll be revealing 12 Secret Facebook Targeting Methods That Unlock “Hidden” Audiences & ‘Hyper Active Buyers’ in 30 Days or Less.

If you’re sick and tired of blowing your budget on Facebook ads that fall flat, look no further. In this report, we’ll reveal our top-secret targeting methods that will dramatically increase your conversions, unlock hidden audiences just waiting to be
transformed from strangers to customers.

And what’s even better is – these methods… They require almost zero effort on your part. No revamp of your copy, no
increasing your posting to 10,000 a day… heck, you probably don’t even need to change your offer.
Because these methods?

They’re not about changing what you’re doing. They’re about changing how you’re doing it.
We’re talking about targeting.

Here’s the truth: Facebook has 1.93 billion daily active users according to Statista and hidden within those users are pockets of people ready to buy your product right now.


Think of your potential customers as gold nuggets. And they’re buried in a huge field of gravel.

Most Facebook users are gravel . . . they’ll ignore or even block your ad for a host of reasons: they don’t want or need your product, they can’t afford it, or they’re not ready to make a purchase.


But that’s ok! The gravel isn’t important. What’s important is sifting through the gravel to find the buried gold.
Think of these methods as your sifters; they’ll help you separate the gravel from the gold. And instead of wasting money
showing your ads to the people who aren’t buyers, you can instead hone in on the people who are ready, willing, and
eager to buy.


Stop doing what everyone else is doing and start using these proven targeting methods to tap into the profits you deserve –
the profits that are out there just waiting for you.


Let’s get started!

12 Secret Facebook Targeting Methods That Unlock Hidden Audiences

1) TAILOR YOUR TARGETING BY TEMPERATURE


If you want to maximize ad conversions, you need to consider how deep your gold is buried. If you’ve never gone after a certain piece of gold, it’s going to be buried much deeper beneath the surface than a piece of gold you’ve been going after for years.


Your Facebook audience is the same way. If you show the same ad to someone who’s never heard of you and someone who’s been following you for 10 years, you’re not going to get the kind of conversions you’re looking for.
If you want to make the most out of your traffic, you need to meet them where they’re at and tailor your messaging to how familiar they are with your brand.

There are three kinds of traffic:

1. Hidden treasure (cold traffic): these people are buried DEEP and have zero clue who you are.

2. A few layers down (warm traffic): they’ve met you, they know you, but they’re still not sold on you; there’s still more digging to do

3. Right under the surface (hot traffic): this gold is right under the surface and within your reach; these people are already sold on you and are just waiting for the next opportunity to work with you.

The goal is to dig out as much of your audience as possible and bring them to the surface. But it takes time.
You need to show respect to where you’re audience is at and tailor your messaging accordingly if you want to warm them up and bring all that gold to the surface.

2) ADVANCED IDEAL BUYER LOOK-A-LIKE AUDIENCES


You already know that targeting past buyers is a great way to drive sales.
But so does everyone else. And if you want to get a leg up on the competition, you’ve got to get creative and stay a step ahead.


Most advertisers target their previous buyers by uploading their buyer list to Facebook and creating a look-a-like
audience. But if you want to find Facebook gold, you need to take things a step further.
A customer that’s bought from you once is valuable. But a customer that’s bought from you twice, three times, or 10+ times?

They’re two, three, or ten times more valuable.
By segmenting your buyer list, you can create multiple look-a-like audiences based on purchasing behavior and tailor your messaging for each segment, increasing your conversions and driving sales.

3) LASER FOCUS ON LOCATION


If the majority of Facebook is gravel and you’re looking for gold, you don’t want to waste your time, energy, and money showing ads where no gold exists for you and your brand. Geotargeting allows you to limit your ads to the location that’s most likely to turn up gold for you and your offer.


For example, if you’re selling a video series that’s filmed in English, you’d want to focus on serving ads in English
speaking countries. Or if you’re selling a local service, you’d only want to show ads to people in your own city and surrounding areas.


Facebook’s location targeting features let you laser focus on the area your ad is shown to. You can target by country, by postal code… you can even target your ads based on the proximity to your address, which can help drive customers into brick-and-mortar shops or location-dependent businesses.


Laser focusing on the location where your ad runs will keep you from wasting money showing ads to locations that have zero gold for your taking

4) GO BEYOND AGE AND TARGET A GENERATION


It’s one thing to target by age. But if you’re just targeting by age, you’re missing out on an opportunity to appeal to a generation.
Back in the old days of Facebook advertising, your only option for targeting a specific age group was manually setting the demographics. But now, you can target by generation. And when you combine this with other targeting parameters (like income, education, or interests), you’ve got a seriously powerful tool on your hands.


If you’ve got a universal product or service, you can tailor your messaging to connect on a deeper level with each
generation (we’d suggest limiting the use of “YOLO” to the millennial crowd). Or if you’re more of a fit for a specific generation, you can target that generation and then further segment your audience by other parameters to niche in on
your ideal customer.

5) GO AFTER THE COMPETITION


The competition for Facebook gold is fierce. And one of the best ways to get a leg up on your competitors is to
START with your competitors.


By targeting the audiences of your main competitors, you’re putting your ads in front of people who are already
interested in what you’re selling; if they follow one of your competitors, it means they’re interested in your niche. All you have to do is convince them that your product or service is better than the competitor they’re following and
then – BOOM! – new customer.


It also doesn’t hurt that by targeting your competitor’s audiences, you’re potentially migrating customers from your competitor’s business to your own, which will give you a competitive edge in the market. Just remember to play nice – even though it’s completely ethical to target your competitor’s audiences, you don’t want to gain the reputation of someone who trashes the competition in their ads.

6) USE LIFE EVENTS TO YOUR ADVANTAGE


Getting married, having a baby, starting a new job… these major life events are a big deal, and just like any other big deal, people LOVE to share it on Facebook.


Major life events are also a great time to get in front of new customers; according to The Power of Habit, consumers going through major life events typically shift their shopping patterns, presenting a unique opportunity for new brands to gain loyalty and drive revenues for years to come.


Now you can capitalize on people’s love of oversharing and their openness to new brands during transitional times by targeting Facebook audiences based on recent life events.


If you really want to mine that Facebook gold, you need to find a spin for your product or service that relates to the recent life change of your audience. So, for example, if you were selling a course on productivity and targeting it toward people who recently had a baby you could centre your ads on how your course helps parents take control of their time so they can spend less time working and more time relaxing with their family.

7) WEED OUT THE TECHNOPHOBES (OR EMBRACE THEM)


There’s no denying that a large percentage of Facebook users are…. technically challenged. You know the ones we’re talking about; the ones that send chain mail PMs or are still accessing Facebook with Internet Explorer.


Depending on what you’re selling, this demographic of Facebook users can be gold OR gravel. If what you’re
selling is in any way technical, showing ads to this audience is a waste of ad spend (Facebook gravel). But if
your product or service is specifically targeted at the technically-challenged, then this audience will deliver
serious results (Facebook gold).


Now, you can weed out technophobes – or hone in on them specifically – by targeting them based on their rate of technology adoption.


Early adopters? They’re your tech-savvy crowd. Late adopters – and those still rocking a hotmail.com email address? Safe to assume they belong to the technically challenged group.


If you’re going after both tech junkies and noobs, no worries! You can still use this feature to tailor your messaging to make sure you’re speaking the right language for each segment of your audience.

8) TARGET PEOPLE PRONE TO PAY


When it comes to finding Facebook gold, you want to hedge your bets and go after the audiences most likely to
convert into customers. So why not target people who are ALREADY spending money on Facebook?


If you’ve got a paid app or are selling directly through Facebook, listen up: Facebook now allows you to create audiences of people who or using or have recently used the Facebook payment platform to process purchases. And as they say, past behavior is the best predictor for future behaviour, so chances are if they’re already shelling out money on Facebook, they’re more likely to shell out money for YOU as well.

9) KNOW WHERE PEOPLE ARE GOING AND WHERE THEY’VE BEEN


You can tell a lot about people based on where, when, and how they travel. And thanks to Facebook, you can
serve them targeted ads based on their travel preferences.


Facebook offers all sorts of targeting options based on travel. Not only can you segment your audience by type of traveler (like business traveler) or frequency of travel, you can target people based on WHEN they traveled, which
can give you valuable insights into how to tailor your messaging.


So, for example, let’s say you own a financial services company. You could target people who had traveled in the past 2 weeks and serve them a custom ad detailing how to get their finances back on track post-vacation.

Or let’s say you own insurance business. You could target people who travel frequently to advertise your traveler’s insurance packages, knowing it’s something they need and want.


When you know where people are going and where they’ve been, you can use it to your advantage to focus your ads, tailor your messaging, and drive conversions.

10) TURN FIRST-TIME BUYERS INTO REPEAT CUSTOMERS


Potentially the most valuable gold on all of Facebook is hiding in an unexpected place: your customer list.


We’ve already talked about the value of repeat buyers. But if you really want to strike gold, use Facebook to single out first-time buyers and move them from the “one and done” category to a lifelong customers.


And how do you do that? By showing them you’ve got their back.


Create a custom audience of one-time customers and then target them with follow-up messaging focused on how to get the most out of their purchase. Send educational materials with tips and tricks on how to best use your product or service. Send videos you know will resonate and help them reach their goals. Focus your messaging on them, not on getting the next sale.

This is how you move your traffic from warm to hot – by making it about them, not you. And once they’re heated up – and only then – should you hit them with additional purchase messaging.


And then? That repeat customer gold will come rolling in.

11) ENGAGE YOUR EMAILS


You already know your email list is one of the most powerful tools in your marketing arsenal. But if you dig a
little deeper into the specifics of how your subscribers behave, there’s even more gold to be found.


Pull up your email marketing platform and take a good, hard look at your email opens. Are there any patterns you
can see emerging?


So, for example, maybe there’s a portion of your list that always clicks on data-driven reports. Or another that’s particularly interested in hearing testimonials from your past customers. Or another that refuses to open your emails, no matter what you send. Whatever the case, when you dig deep into your email opens, you’ll notice different segments of your audience engaging in different behaviors. And that’s intel you should use to your advantage.

Create custom audiences based on your email list’s behavior and then serve them specific messaging based on those behaviors. Are people not opening your emails?


Remind them of what they’re missing and serve them an ad featuring some of your best content. Got a new ebook you want to circulate? Serve it right to the portion of your audience you know is most likely to open it.

12) TIGHTEN YOUR COPY


No matter what strategy you use to find Facebook gold, you’re going to come up empty-handed if you’re messaging is off.
Your message is the most important part of your advertising strategy. If you don’t have the right message, it
doesn’t matter how targeted your audience is – your ads will fall flat.


As you’re segmenting your audience, dig deep and figure out what makes each audience tick. What are their pain
points? What are their problems? And most importantly, how can you solve those problems?


The more targeted your messaging, the more your audience will feel like you “get” them – and the more gold you’ll mine as a result.

DON’T WANT ALL THE HEADACHES OF MANAGING YOUR FACEBOOK ADS ACCOUNT?

WARNING: Before you claim your free strategy session you must understand that this is only for people serious about rapidly growing their profits and have at least $2000 per month to spend on Facebook ads.

Our goal is to maximize your sales.

And to do that we need to grab your customers’ attention, delve into their emotions and trigger those deep psychological
triggers that make them want to BUY.

If the idea of that makes you squeamish then you should close this page and get on with your day.

But if you are ready to kick your business into overdrive and skyrocket your profits…

BOOK YOUR FREE STRATEGY SESSION NOW


Our Head of Growth, Chris Anthony, will share his secret strategies for effective ads on Facebook.

The appointment is for 30mins.

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